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Patient Image
A best-in-class patient support program drives value for all stakeholders—including brands and patients. Find out which
brands are leading the way and what it takes to get there >
Jan 27, 2012
A Titanic Shift
As we enter into this new year that is meant to bring about a significant sea change for the pharma industry, there are hints of similar kinds of “Titanic” thinking evident among many of the players. {more}
Jan 26, 2012
Surgery by Color
I found this fascinating Ted Talks segment by Dr. Quyen Nguyen on a simple yet potentially powerful technology to enhance the accuracy of surgery that uses color (chemically induced fluorescence) to show (highlight) certain body parts . {more}
Jan 24, 2012
Literature, Math, Science and…App Class?
For many of us, the thought of taking a high-school class on designing applications for tablets and mobile devices is unimaginable. {more}


Obesity Image
To understand how it pays to look beyond stereotypes, download
the white paper. {download}


Women with diabetes
Our latest research reveals how women are impacted by diabetes
and uncovers how brands can make a difference.
Find out how much you know >


Metabolic image

Studies of patients with metabolic diseases may hold the key to changing unhealthy behavior. Find your patient's profile >

To understand how changing behavior can improve America’s health, download the white paper. {download}