Jamie Cobb, Partner, Executive Creative Director

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Jamie's extensive background in pharmaceutical creative strategy includes global brand development and professional promotion. Jamie spent the past nine years at GSW Worldwide where he was senior vice president, international creative director. In this role, he led the team that developed and implemented global business. Jamie was an integral part of the development and roll out of a new creative process that gave GSW key insights that lead to award-winning creative. His leadership paved the way for GSW's 2006 and 2007 MedAd News Agency of the Year recognition. Jamie's pharmaceutical brand experience includes Gemzar, Alimta, Humalog, Fuzeon, Cymbalta and Xigris.

Jamie joined MicroMass in 2007 as executive creative director. He oversees the agency's creative strategy, manages its 30 plus creative services group and serves as a member of the executive leadership team.

Jeff Burkel, Partner, Chief Operating Officer

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An innovator in the marketing communications industry, Jeff brings more than 14 years experience helping agencies grow and develop. As architect and founder of the Agency Management Group (AMG), Jeff has devoted his career to helping agencies accentuate their strengths and position themselves in a competitive marketplace. While at AMG, Jeff helped more than 200 agencies reach their full potential. In addition to agency development, Jeff has expertise as an agency leader, most recently serving as chief operating officer and chief financial officer for Blattner Bruner, based in Pittsburgh, PA.

Jeff joined MicroMass in 2008 as both chief operating officer and as a member of the executive leadership team. Tasked with increasing the efficiency of the agency, Jeff leads the following areas: Technical Services, Operations, Project Management, Quality Assurance, Quality Production and Production/Studio.

Phil Stein, Partner, Chief Financial Officer, Chief Strategy Officer

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Phil oversees strategic and day-to-day financial activities. He's also responsible for the company's human resources and legal functions. Since joining MicroMass in 1996, Phil has been instrumental to the agency's financial and administrative functions, having served as controller, vice president of finance and administration and ultimately chief financial officer in 2005. Prior to MicroMass, Phil held senior accounting roles at Fleet Bank and CompuChem in Cary, N.C.

 

 

Alyson Connor, Partner, Group Director, Strategic and Behavioral Services

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Alyson develops new and enhanced ways to apply our behavioral science-based intellectual property, including our patent-pending predictive modeling capability. She manages our outcomes and optimization-practice expansion, and she develops our segmentation and primary research capabilities.

Alyson came to MicroMass in 2005, leading our in-house team of behaviorists and researchers and working closely on campaign development with the strategy, creative and technology teams. Prior to that, she worked as an epidemiologist; she also devoted 15 years to public health research with various government and nonprofit organizations, focusing on women's health, cancer and chronic diseases.

Alyson received her master's degree from Virginia Tech University and her bachelor of science from the University of North Carolina at Chapel Hill.

Joe Soto, Partner, Director of Account Management

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With more than 20 years of experience in strategic brand marketing, Joe has a track record of overcoming challenges with innovative solutions while stewarding award-winning work and brand growth. Joe's leadership began in the United States Marine Corp where he served as a captain and continued in the private sector, where he developed specialized expertise in building and managing commercial teams. Joe's leadership experience includes senior positions with major pharmaceuticals, along with high-growth agencies.

Before joining MicroMass, he served as executive vice president and general manager at Nitrogen, where he managed all aspects of the agency's operations.

Joe's influence can be seen in the marketing success of the many brands in numerous therapeutic areas including cardiovascular, metabolic, hematology, oncology, pulmonology and CNS where he led marketing efforts.