Jay Bigelow, President

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Jay has a well-earned reputation for innovative and award-winning solutions to a variety of brand challenges. With more than 25 years of experience in strategic brand marketing in both client and agency settings, Jay is an enthusiastic champion of relationship marketing. Earlier in his career, Jay held senior marketing positions at high-growth companies, including Seer Technologies and Alphatronix, and was a partner at Witengier/Bigelow Advertising and general manager at Creative Works.

With MicroMass since 1996, Jay took the reins as president in February 2006. Jay's depth of knowledge in healthcare relationship marketing and his industry reputation made him a natural fit for the position.

Jay was the principal architect of MicroMass' patent-pending predictive modeling process and has worked with leading Pharmaceutical brands including: Viagra, Claritin, Serevent and Miacalcin, Celebrex, and the BP Success Zone, as well as the launch brand, Enablex.

Jeff Burkel, Chief Operating Officer

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An innovator in the marketing communications industry, Jeff brings more than 14 years experience helping agencies grow and develop. As architect and founder of the Agency Management Group (AMG), Jeff has devoted his career to helping agencies accentuate their strengths and position themselves in a competitive marketplace. While at AMG, Jeff helped more than 200 agencies reach their full potential. In addition to agency development, Jeff has expertise as an agency leader, most recently serving as chief operating officer and chief financial officer for Blattner Bruner, based in Pittsburgh, PA.

Jeff joined MicroMass in 2008 as both chief operating officer and as a member of the executive leadership team. Tasked with increasing the efficiency of the agency, Jeff leads the following areas: Technical Services, Operations, Project Management, Quality Assurance, Quality Production and Production/Studio.

Phil Stein, Chief Financial Officer, Chief Strategy Officer

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Phil oversees strategic and day-to-day financial activities. He's also responsible for the company's human resources and legal functions. Since joining MicroMass in 1996, Phil has been instrumental to the agency's financial and administrative functions, having served as controller, vice president of finance and administration and ultimately chief financial officer in 2005. Prior to MicroMass, Phil held senior accounting roles at Fleet Bank and CompuChem in Cary, N.C.

 

 

Jamie Cobb, Executive Creative Director

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Jamie's extensive background in pharmaceutical creative strategy includes global brand development and professional promotion. Jamie spent the past nine years at GSW Worldwide where he was senior vice president, international creative director. In this role, he led the team that developed and implemented global business. Jamie was an integral part of the development and roll out of a new creative process that gave GSW key insights that lead to award-winning creative. His leadership paved the way for GSW's 2006 and 2007 MedAd News Agency of the Year recognition. Jamie's pharmaceutical brand experience includes Gemzar, Alimta, Humalog, Fuzeon, Cymbalta and Xigris.

Jamie joined MicroMass in 2007 as executive creative director. He oversees the agency's creative strategy, manages its 30 plus creative services group and serves as a member of the executive leadership team.

Joe Soto, Executive Vice President, Director of Account Management

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With more than 20 years of experience in strategic brand marketing, Joe has a track record of overcoming challenges with innovative solutions while stewarding award-winning work and brand growth. Joe's leadership began in the United States Marine Corp where he served as a captain and continued in the private sector, where he developed specialized expertise in building and managing commercial teams. Joe's leadership experience includes senior positions with major pharmaceuticals, along with high-growth agencies.

Before joining MicroMass, he served as executive vice president and general manager at Nitrogen, where he managed all aspects of the agency's operations.

Joe's influence can be seen in the marketing success of the many brands in numerous therapeutic areas including cardiovascular, metabolic, hemotology, oncology, pulmonology and CNS where he led marketing efforts.

Alyson Connor, SVP, Group Director, Strategic and Behavioral Services

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Alyson is an experienced public health research professional with 15 years' experience in pharmaceutical, not-for-profit and government organizations. Alyson joined MicroMass in 2005 and leads its in-house team of behaviorists and researchers. This team works in tandem with the strategy, creative and technology teams to develop and execute the behavioral strategy of MicroMass' relationship marketing solutions.

Before joining MicroMass Communications, Alyson was an epidemiologist for GlaxoSmithKline. Alyson's background also includes 13 years of public health research experience with not-for-profit and government organizations focusing on the categories of women's health, HIV and STDs, and cancer.

Alyson received her master's degree from Virginia Tech University and her bachelor of science in Public Health from the University of North Carolina at Chapel Hill. She is currently completing a PhD at Virginia Tech University.