Jay Bigelow, President

E-mail

Jay has a well-earned reputation for innovative and award-winning solutions to a variety of brand challenges. With more than 25 years of experience in strategic brand marketing in both client and agency settings, Jay is an enthusiastic champion of relationship marketing. Earlier in his career, Jay held senior marketing positions at high-growth companies, including Seer Technologies and Alphatronix, and was a partner at Witengier/Bigelow Advertising and general manager at Creative Works.

With MicroMass since 1996, Jay took the reins as president in February 2006. Jay's depth of knowledge in healthcare relationship marketing and his industry reputation made him a natural fit for the position.

Jay was the principal architect of MicroMass' patent-pending predictive modeling process and has worked with leading Pharmaceutical brands including: Viagra, Claritin, Serevent and Miacalcin, Celebrex, and the BP Success Zone, as well as the launch brand, Enablex.

Jeff Burkel, Chief Operating Officer

E-mail

An innovator in the marketing communications industry, Jeff brings more than 14 years experience helping agencies grow and develop. As architect and founder of the Agency Management Group (AMG), Jeff has devoted his career to helping agencies accentuate their strengths and position themselves in a competitive marketplace. While at AMG, Jeff helped more than 200 agencies reach their full potential. In addition to agency development, Jeff has expertise as an agency leader, most recently serving as chief operating officer and chief financial officer for Blattner Bruner, based in Pittsburgh, PA.

Jeff joined MicroMass in 2008 as both chief operating officer and as a member of the executive leadership team. Tasked with increasing the efficiency of the agency, Jeff leads the following areas: Technical Services, Operations, Project Management, Quality Assurance, Quality Production and Production/Studio.

Phil Stein, Chief Financial Officer, Chief Strategy Officer

E-mail

Phil oversees strategic and day-to-day financial activities. He's also responsible for the company's human resources and legal functions. Since joining MicroMass in 1996, Phil has been instrumental to the agency's financial and administrative functions, having served as controller, vice president of finance and administration and ultimately chief financial officer in 2005. Prior to MicroMass, Phil held senior accounting roles at Fleet Bank and CompuChem in Cary, N.C.

 

 

Mark Rinehart, Chief Technology Officer, Chief Privacy Officer

E-mail

Mark Rinehart has been with the company since it was founded in 1994. He designed the core architecture for the company's proprietary message tailoring technology and has guided the vision behind the MicroMass Rapport^® CRM platform through its current iteration, Rapport v5.0.

Prior to joining MicroMass, Mark served as a principal systems analyst at Unisys Corporation, leading a number of key software development projects. Previously, Mark was a computer scientist for Computer Sciences Corporation and Unisys. He started his career as a senior programmer for the United States Air Force.

Jamie Cobb, Executive Creative Director

E-mail

Jamie's extensive background in pharmaceutical creative strategy includes global brand development and professional promotion. Jamie spent the past nine years at GSW Worldwide where he was senior vice president, international creative director. In this role, he led the team that developed and implemented global business. Jamie was an integral part of the development and roll out of a new creative process that gave GSW key insights that lead to award-winning creative. His leadership paved the way for GSW's 2006 and 2007 MedAd News Agency of the Year recognition. Jamie's pharmaceutical brand experience includes Gemzar, Alimta, Humalog, Fuzeon, Cymbalta and Xigris.

Jamie joined MicroMass in 2007 as executive creative director. He oversees the agency's creative strategy, manages its 30 plus creative services group and serves as a member of the executive leadership team.

Cheryl Nigro, Executive Vice President, Client Services and General Manager, Morristown

E-mail

Cheryl is a veteran in healthcare marketing, having spent more than 20 years honing her extensive experience in a multitude of agency settings. Her expertise spans all channels and disciplines, including consumer relationship marketing in the over-the-counter (OTC) and prescription healthcare arenas, as well as consumer products across business sectors. Cheryl also brings client-side experience, having served as director of consumer relationship marketing for the cardiovascular franchise at Novartis Pharmaceuticals. Prior to Novartis, Cheryl was executive vice president of client services at DVC HealthCare, where she was instrumental in building the agency's OTC and pharmaceutical client base.

Cheryl joined MicroMass in 2006 as senior vice president, new business development and as a member of the agency's executive leadership team. In 2007, Cheryl was named general manager for the agency's Morristown, N.J. office and later was promoted to executive vice president, client services. In her role, Cheryl leverages her skill and experience to provide brands with valuable insight as to how to best leverage relationship marketing and behavioral science to create compelling value exchanges with consumers and
healthcare providers.

John Grunstein, Senior Vice President, Account Group Director

E-mail

John is a seasoned healthcare marketing professional with more than 16 years experience in both agency and brand settings. His experience includes five plus years at DVC HealthCare where he served as vice president, management supervisor and worked on brands including: Celebrex, Bextra, Viagra, Cardura, Lipitor, Tikosyn, Claritin, Dr. Scholl's, Oxy Pads and Tums. Prior to that, John was management supervisor at Earle Palmer Brown and held account supervisor positions at both Einson Freeman and Hadley. He spent his early career at Proctor & Gamble.

A member of the MicroMass team since 2004, John provides strategic account direction to the agency's pharmaceutical mass market clients, which include leading respiratory and cardiovascular brands. Under his leadership, John's teams have developed and executed a wide range of award-winning work spanning the relationship marketing continuum, including acquisition, conversion and adherence efforts.

Alyson Connor, MS, Director, Behavioral Services

E-mail

Alyson Connor is an experienced public health research professional with 15 years' experience in pharmaceutical, not-for-profit and government organizations. Alyson joined MicroMass in 2005 and leads its in-house team of behaviorists and researchers. This team works in tandem with the strategy, creative and technology teams to develop and execute the behavioral strategy of MicroMass' relationship marketing solutions.

Before joining MicroMass Communications, Alyson was an epidemiologist for GlaxoSmithKline. Alyson's background also includes 13 years of public health research experience with not-for-profit and government organizations focusing on the categories of women's health, HIV and STDs, and cancer.

Alyson received her master's degree from Virginia Tech University and her bachelor of science in Public Health from the University of North Carolina at Chapel Hill. She is currently completing a PhD at Virginia Tech University.

James Pietz, Vice President, Digital Strategy

E-mail

As the lead of the agency's interactive practice, James is responsible for providing strategic direction, ensuring partner integration and leveraging his long history of professional and consumer digital learnings. A veteran of both the advertising agency business (senior positions at Ogilvy & Mather and Ketchum), and digital agencies (imc²), James has distinguished himself as an expert in marketing and communications with extensive insight into interactive marketing solutions. In addition, he has been responsible for integration of offline and online programs with a successful track record in a variety of industries, including healthcare, pharmaceutical, telecom, and hospitality.

James' extensive experience in professional and consumer healthcare marketing includes Eli Lilly and Company, Abbott Laboratories, Johnson & Johnson, GSK, Procter & Gamble, Galderma Laboratories and the American Diabetes Association.

Kim Levy, Vice President, Strategic Planning

E-mail

Kim has a diverse healthcare background which includes marketing and promotion, medical education, managed care, and health economics. Kim began her career 17 years ago at Solvay Pharmaceuticals in managed care sales and quickly moved into management roles within the organization. From there she spent seven years at Adair-Greene Healthcare Communications, serving on the leadership team and providing consultative marketing services to a variety of pharmaceutical companies and agencies with a focus on medical education. Her therapeutic experience includes cardiovascular health, CNS, women's health, oncology, pain management, and ophthalmics.

Kim joined MicroMass in 2006 as vice president, strategic planning, where she leads the strategic development of the agency's professional relationship marketing campaigns.

Mark Klapper, Vice President, Strategic Planning

E-mail

Mark's experience in strategic direct and relationship marketing spans more than 20 years. In this time, he has honed his expertise at Wunderman, Rapp Collins, JWT and most recently, Unit 7, where he led planners, analysts and psychologists as executive vice president, director of planning and consulting services. Mark has an extensive background in pharmaceutical and healthcare marketing as well, including the first direct-to-consumer program for Ortho Tri-Cyclen and the innovative Pfizer for Living relationship marketing program. Mark's pharmaceutical experience also includes ADHD, allergy, arthritis, cardiovascular, dermatology, diabetes, OAB, oncology, and psoriasis.

Mark joined MicroMass in 2006 and leverages his deep experience, including 13 years in account planning roles, to drive the strategy for the agency's mass market accounts. His drive to keep his finger on the pulse in the marketplace enables the agency to investigate new ways for its clients to engage key customers.

Amanda Rhodes, Vice President New Business Development

E-mail

Amanda has more than 10 years' experience understanding and addressing consumer health behavior. She joined MicroMass Communications in 2001 and has been integral in the development of the agency's behavioral-based relationship marketing programs. As vice president, new business development, Amanda provides brands with valuable insight as to how to best leverage relationship marketing and behavioral science to create compelling value exchanges with consumers and healthcare providers.

Prior to this role, Amanda served as director of behavioral services at MicroMass where she led the agency's behavioral strategy and oversaw MicroMass' team of full-time behaviorists. Her work includes developing behavioral strategy in more than 15 therapeutic categories, including asthma, allergies, cardiovascular, dermatology, osteoporosis, oncology, and pain management. Before joining MicroMass, Amanda's experience included marketing for the National Cancer Institute.