We expect our people and our work to hold true to these principles in the belief that these ground us and make us who we are. These principles also guide us in business, engaging clients and creating our best work. These are the brand touchstones. Feel free to use them.

1. Be Original Just beyond what's expected is unknown territory, rich in promise and opportunity. Like the ant that strays from the path, you can venture out and discover great things.

2. Listen Behavioral insights and real world experience can give you the vocabulary to speak to the world, but a real dialogue requires you to listen, too.

3. Bring Something to the Party Give people more than they expect. Your best inspires others and honest collaboration can raise the engagement from merely good to truly great.

4. Light a Fire Engage with one person at a time and soon you'll have begun a movement. Give them a voice and people will clamor to be part of your message.

5. Learn to Fly Look beyond the risk and embrace the reward. The applause goes not to the critic in the stands but to the man who dares to the leap into greatness.