The MicroMass Method

By bringing a unique awareness of behavior that turns a mountain of facts into compelling rational and emotional insights, we enable our clients to predict which of their customers will most likely respond to their messages. And we also reveal what customers need to believe in order to move forward with the desired action. It all starts by implementing a strategic approach to messaging and relationship building based on an established behavioral science methodology.

To create the most relevant and meaningful relationships between our clients and their customers, we strike comprehensive behavioral insight against a powerful creative vision to generate connections and engage customers at every touchpoint in the brand experience. Customers are surrounded by both planned and dynamic communications customized to address their needs and interests—resulting in increased loyalty, enhanced relationships and maximized marketing dollars.

Beginning with our clients’ marketing goals in mind, we constantly quantify and validate the impact of our work against them. Everything we do is designed to create a desired action by our clients’ customers—which is why we insist on being held accountable for our work. Also, by quickly determining whether a message is resonating with customers and moving them toward the desired behavior, we provide our clients freedom. A freedom to explore innovative communication platforms, channels and tactics without the limitations encountered when performance becomes a prolonged question mark.