The Communicator Awards is the leading international awards program honoring creative excellence for Communications Professionals.  MicroMass wins Award of Distinction for the work done on Novartis' "Be Transfusion Smart" campaign (in the IC2 Business to Consumer category).

Winning in the category of Best Integrated Campaign, Shire and MicroMass were honored for Fosrenol On Track, a program developed to ensure that patients comply and have access to Fosrenol® (lanthanum carbonate), a phosphorous-lowering medication for dialysis patients with end-stage renal disease.

MicroMass wins five gold and silver local and district ADDY Awards for a pro-bono campaign created to build awareness of The Healing Place of Wake County, a rehabilitation program for homeless people dependent on drugs or alcohol.  Another MicroMass campaign, Novartis' "Be Transfusion Smart; Be Iron Smart", received a gold, silver and bronze award. 

The ADDY Awards is a three-tiered competition sponsored by American Advertising Federation (AAF) through it's 200 local clubs and 15 district associations.

MicroMass received a Bronze ECHO Award for it's A.I.R. Program, a patient-education and adherence campaign created for Merck.  The International ECHO Awards honor the world's best multi-channel direct marketing campaigns, evaluated by strategy, creative execution and results.

The Web Health Awards is a program that recognizes the best Wed-based health-related content for consumers and progressions - with the goal of providing a "seal of quality" for electronic health information.   HandSurgeryNews.com, a Web site that provides surgeons, orthopedists, and plastic surgeons with the latest news in hand-related conditions, received a Silver Award in the Web Health Awards 2009 spring/summer program.

MicroMass captured two gold IN-AWE honors for its A.I.R. (Asthma Information Resources) Program created for Merck’s Singulair® brand to increase adherence with prescribed treatment among asthma patients. The top awards were in the “Consumer Print/Direct Mail” and the “Medical/Patient Education” categories. Sponsored by the Healthcare Communication and Marketing Association (HCMA), the International Awards of Excellence (IN-AWE) are among the healthcare advertising and marketing industry’s most prestigious honors.

MicroMass claimed silver in the category of Best Point-of-Care Campaign. The award was for the Renal Dietitian Tool Kit, developed for Shire in support of Fosrenol® (lanthanum carbonate), a phosphorous-lowering medication for patients with end-stage kidney disease who are undergoing dialysis. DTC Perspectives Magazine sponsors the awards in honor of creative excellence and marketing effectiveness in direct-to-consumer advertising.

Sponsored by Pharmaceutical Executive, the Rx Club presented MicroMass with seven Awards of Excellence. Agency recognized in patient education, single sponsor publication and agency self- promotion categories.

MicroMass received top honors at the 2008 MM&M Awards, winning gold in the category of “best use of direct marketing to consumers” for a campaign created for Merck’s Singulair® brand to increase compliance with prescribed treatment among patients with asthma. Sponsored by Medical Marketing & Media magazine, the awards recognize exceptional creativity and marketing effectiveness in healthcare advertising, public relations and publishing.

Jay Bigelow, president of MicroMass, was honored by PharmaVOICE magazine as one of the 100 most inspiring and influential people in the life sciences industry. Editors affirmed Bigelow as an industry thought leader behind applying behavioral science to the way pharma develops relationships with patients and professionals. He was praised for inspiring higher ideas that enable pharma clients to help patients achieve a healthier quality of life, as well as for fostering professional growth among colleagues.

DTC Perspectives Magazine honors creative excellence and marketing effectiveness in direct-to-consumer advertising.

MicroMass was recognized as an “Ad Stars” agency by the editors of Pharmaceutical Executive magazine. The magazine showcased the campaign MicroMass developed for Shire’s Fosrenol® (lanthanum carbonate), a phosphorous-lowering medication for people with kidney disease. Selections were based on “ads that made us stop and think, provided real education, reflected the needs of patients, educated in a material way, and were a good use of the medium.”