Cary, N.C., April 30, 2010 - MicroMass Communications, Inc., a leader in behavioral science-based relationship marketing in the healthcare industry, has appointed veteran marketing strategist Shelly Weitz to the position of account director. In her new position, she will manage the agency's account for one of the largest biotech and pharmaceutical services providers in the world OR: for a world leader in biotech and pharmaceutical services that provides clinical, commercial and consulting and capital solutions.

In addition to managing this account, she will also help expand the scope of MicroMass services both regionally and nationwide. She reports to Jay Bigelow, president.

Weitz brings to her new position more than two decades of marketing communications experience, having managed a broad customer base, including biotechnology, managed care and contract research organizations. With a particular focus on technology companies-many in the North Carolina region-she has helped clients build their businesses through wide range of services, from brand development and market intelligence to creative direction and lead generation.

"We are delighted to have Shelly on board," Bigelow said. "Her extensive list of contacts in North Carolina, combined with her record for savvy marketing planning and execution, will be a major advantage for both our clients and our agency."

Weitz joins MicroMass from Creative Strategy, Inc., Chevy Chase, Md., a full-service marketing communications firm. Working as senior creative director from 2005 to 2010, she managed many of the firm's North Carolina-based clients, providing the full range of marketing services, including qualitative research, website development, public relations services, sales support materials.

Before this, she was owner and principal for Shelly Writes, Durham, DC, where she was Creative Strategy's primary representative in North Carolina, managing agency clients as well as a portfolio of her own freelance accounts from 1999 to 2005.

She began her marketing career as a copywriter and account executive for Creative Strategy in Washington, DC, where she worked for two years before opening the agency's   Durham, NC office as vice president and general manager in 1988.

An active member of her community, she is an adjunct board member of the Communities n Schools of Durham, and an active member of the Durham Downtown Rotary, Girls Rock NC, and the Council for Entrepreneurial Development.

Weitz holds a Master of Arts in English Literature from the University of Pennsylvania, Philadelphia, Penn. and lives in Durham, NC.

About MicroMass Communications, Inc.

MicroMass personalizes brands. Founded in 1994, MicroMass is a relationship marketing agency with unrivalled capabilities in the application of behavioral science to marketing challenges. The company's approach is founded on the belief that understanding the critical factors that influence individual behavior and creating a dialogue that addresses those factors is the best way of building enduring relationships between customers and brands.

Unlike traditional agencies that are "siloed" or structured by discipline, MicroMass brings together under one roof the expertise and services for building sophisticated, multi-channel programs that span the full relationship marketing continuum.

Headquartered in Cary, N.C., with a second office in Morristown, N.J., MicroMass is one of the fastest growing agencies in its field. With experience in more than 30 therapeutic categories, the company has a roster of clients that includes some of the most respected names in the pharmaceutical industry. For more information, visit http://www.micromass.com/.