Cary, N.C. and Morristown, N.J., Oct. 5, 2009 - MicroMass Communications, Inc., a world leader in behavioral science-based marketing, has expanded its creative services with the additions of Michael Oberle as senior interactive art director and Chris Libey as art director.

Michael Oberle will lead concept development and execution for MicroMass digital campaigns and establish systems for keeping the agency current on Web trends and new developments. He reports to Dean Logan, creative director.

Oberle joins MicroMass from Learning Worlds, a Manhattan-based innovation and communications firm, where, during seven years as creative director, he consulted with major international companies on new product design and interactive applications.  He also maintained an active freelance business, providing graphic design, illustration and flash animation services for medical, health and pharmaceutical ad agencies.

Oberle began his design career in the worlds of theater, dance and opera, creating costumes and set designs for major productions in both the U.S. and Europe. He has served as head of MSO Theatrical Design since 1993 and has been a visiting artist at Iowa State University, University of Iowa, Cornell University, and the Actor's Theatre of Louisville.

Oberle earned a Master of Fine Arts from the Yale School of Drama. He also holds a Bachelor of Fine Arts from Washington University in St. Louis and completed Advanced Flash Actionscript training at New York's School of Visual Arts.  He lives in Cary, N.C.

Chris Libey, who joins MicroMass as an art director, will help lead and execute concept development for the agency's Shire and Auxilium accounts, reporting to Chris Cannon, associate creative director.

Libey joins MicroMass from Ogilvy Durham, one of 15 U.S. offices of Ogilvy & Mather, where he worked as an art director for three years. Previously, he served as a graphic designer at Velocity Micro, Inc., in Richmond, Va., and as a senior graphic designer at Serendipity Communications, Inc., in Christiansburg, Va.

Educated at Virginia Commonwealth University in Richmond, Libey holds a Master of Science in advertising from the school's acclaimed Adcenter and a Bachelor of Fine Arts in painting and printmaking. His advertising work has won numerous awards and been featured in several publications, including Graphic Solutions and 200 Best Ad Photographers 2008.  He lives in Raleigh, N.C.

About MicroMass Communications, Inc.

Founded in 1994, MicroMass offers unrivalled capabilities in the application of behavioral science to marketing challenges. The company's approach is founded on the belief that understanding the critical factors that influence individual behavior is the best way to create dialogue and build enduring relationships between customers and brands. 

Unlike traditional agencies that are structured by discipline, MicroMass brings together under one roof the expertise and services for building sophisticated, multi-channel programs that span the full marketing continuum.

Headquartered in Cary, N.C., with a second office in Morristown, N.J., MicroMass is one of the fastest growing agencies in its field. With experience in more than 30 therapeutic categories, the company has a roster of clients that includes some of the most respected names in the pharmaceutical industry. For more information, visit http://www.micromass.com/.