Professionals are people, too.

MM&M Magazine selects Executive Creative Director, Jamie Cobb for it's October 2009 Private View, a monthly article critiquing medical advertisements from other agencies around the industry.

In his write-up, Cobb highlights the inconsistent use of customer insight in building ads that target professional audiences. While some agencies make a valiant attempt to really connect with physicians as consumers, others find short-cuts like tired metaphors and borrowed interest, resulting in an almost insincere dialogue between the brand and the reader.

To view the full article, please go to:  http://www.micromass.com/downloads/documents/Jamie%20Cobb_eprint.pdf