Feel free to read through our selection of articles, white papers and opinion pieces that illuminate aspects of our work and our industry.
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Oct 2011
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Building Patient Support Programs that Drive Greater Brand Value - One Patient at a Time
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Oct 2011
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Using Science to Change Patient Behaviors and Outcomes
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For brand directors, the ongoing question is: "How do I make my marketing efforts and dollars work
harder?" Fair enough. And here's the answer...
{download} 
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Sep 2011
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Marketing to Women: Connecting Through An Understanding of the Differences
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Contrary to popular belief, men and women aren't that different.... We discovered that the differences among women are more significant than the expected differences between women and men.
{download}
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Jun 2011
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To Reach Patients with High Cholesterol You Need to Speak Their Language
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Changing behavior in an asymptomatic condition can be especially challenging, perhaps because the patient sees no tangible "payoff" as a result.
{download}
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Jun 2011
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Moving Beyond Obesity Stereotypes to Reach a Powerful Audience
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During a recent analysis of a nationally representative consumer panel (approximately 25,000 consumers), our behavioral scientists uncovered an opportunity to connect with a group of overweight consumers who, because they are good at influencing others
{download}
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Apr 2011
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Building Physician Relationships Builds Value and the Brand
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Today, getting face time with already overbooked physicians requires that sales reps bring more to the table than a firm handshake, a warm smile and a one-size-fits-all scripted detailing.
{download}
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Dec 2010
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Women and Diabetes: Understanding Differences to Make a Difference
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Aug 2010
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New MicroMass Study Shows Metabolic MindsetTM May Be a Valuable Weapon in America's Battle Against Obesity
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MicroMass discovers the key to beating obesity, smoking, and other threats to America's health.
{download}
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Jul 2010
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How Newton's First Law of Motion Applies to Physicians
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May 2010
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MicroMass Insights: Connecting With Key Social Media Personalities
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Apr 2010
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Tapping the Potential of Social Media: The Question is How. The Answer is Why.
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Dec 2009
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Professionals are people, too.
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Sep 2009
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Restoring Trust in the Doctor-Patient-Brand Relationship
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Nov 2008
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MicroMass Communications: Engaging Your Customers with Behavioral Science
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By using behavioral science as a means of predicting and understanding behavior—which is a prelude to changing it—pharmaceutical manufacturers can engage customers and tailor a brand experience to those who are most likely to respond.
{download}
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Nov 2008
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MicroMass Communications: A Study on Preview Pane Visibility
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Before determining a layout for an e-mail, it is important to understand the visible space in each preview pane. This research provides a solid, fact-based foundation from which your organization can work.
{download}
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Jun 2007
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DTC Perspectives Magazine: Rekindle Your Brand's Relationships
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New perspectives are helping relationship marketing efforts find a way back into the heart of a brand strategy
{download}
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Mar 2007
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Forrester Webinar
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Speaker(s): Liz Boehm, Principal Analyst Topic: The Power of Behavioral Insights in Pharma Marketing
{download}
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Jun 2006
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MM&M Magazine: The DTP Zone
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Customized programs like Novartis' BP Success Zone are pushing the envelope in the quest for greater compliance
{download}
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Jun 2006
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Product Management Today: Integrating Behavioral Science Into an Overall Marketing Program
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Amanda Rhodes and Alyson Connor discuss how to best leverage behavioral science in pharmaceutical marketing programs
{download}
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Aug 2004
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MicroMass White Paper: A Breakthrough in Predicting Medication Compliance & Persistency
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