News & Views

Want to dig deeper or have
a question? Talk to us.
In The Know
Feel free to read through our selection of articles, white papers and opinion pieces that illuminate aspects of our work and our industry.

Aug 2010
New MicroMass Study Shows Metabolic MindsetTM May Be a Valuable Weapon in America's Battle Against Obesity
MicroMass discovers the key to beating obesity, smoking, and other threats to America's health.
{download} 
Jul 2010

How Newton's First Law of Motion Applies to Physicians

May 2010
MicroMass Insights:  Connecting With Key Social Media Personalities
Apr 2010
Tapping the Potential of Social Media:  The Question is How.  The Answer is Why.
Dec 2009

Professionals are people, too.

Sep 2009
Restoring Trust in the Doctor-Patient-Brand Relationship
Jan 2009
Pharmaceutical Industry in the Social Media space
Understanding the way consumers engage with social media is a must for pharmaceutical companies who want to remain highly competitive in a 21st century marketplace.
{download} 
Nov 2008
MicroMass Communications: Engaging Your Customers with Behavioral Science
By using behavioral science as a means of predicting and understanding behavior—which is a prelude to changing it—pharmaceutical manufacturers can engage customers and tailor a brand experience to those who are most likely to respond.
{download} 
Nov 2008
MicroMass Communications: A Study on Preview Pane Visibility
Before determining a layout for an e-mail, it is important to understand the visible space in each preview pane. This research provides a solid, fact-based foundation from which your organization can work.
{download} 
Jul 2008
PharmaVOICE: 100 Most Insipring and Influential Leaders in the Life Sciences Industry
Magazine Names Jay Bigelow to 2008 List
{download} 
Jul 2008
Relationship Marketing: Building Trust by Engaging Consumers in the DTC Conversation
The need for creating a connection with consumers and building trust is clear. RM offers a way to create a conversation that connects with consumers and builds trust, providing an enormous opportunity to differentiate your brand.
{download} 
Jul 2008
Medical Marketing & Media Magazine Names MicroMass as One of Top 60 Healthcare Agencies In U.S.
Jun 2008
Pharmaceutical Executive Magazine: Agency Confidential
MicroMass President Jay Bigelow discusses how relationship marketing serves as a platform for all customer touchpoints.
{download} 
Jun 2008
MedAd News Magazine: Head Games—A Special Feature on Sales–Force Effectiveness
Kim Levy of MicroMass shares how behavioral science insights help brands to create an engagement with physicians.
{download} 
Jun 2008
PharmaVOICE: Reaching Patients in the Pharmacy
Mark Klapper of MicroMass Weighs in on connecting with the consumer and the pharmacist- at the pharmacy level.
{download} 
May 2008
MedAd News: Moving Pictures
MicroMass' James Pietz participates in an agency forum on online video and how agencies are planning to use the medium in the future.
{download} 
Mar 2008
Pharmaceutical Executive Ad Stars 2008
Pharm Exec shines the spotlight on the best pharmaceutical ads of 2007
{download} 
Feb 2008
PharmaVoice Magazine: Controlling the Message in Cyber Space and Time
James Pietz, MicroMass' VP of Digital Strategy weighs in on the challenges and risks of Web 2.0 in pharma
{download} 
Jun 2007
DTC Perspectives Magazine: Rekindle Your Brand's Relationships
New perspectives are helping relationship marketing efforts find a way back into the heart of a brand strategy
{download} 
Mar 2007
Forrester Webinar
Speaker(s): Liz Boehm, Principal Analyst
Topic: The Power of Behavioral Insights in Pharma Marketing
{download} 
Jun 2006
MM&M Magazine: The DTP Zone
Customized programs like Novartis' BP Success Zone are pushing the envelope in the quest for greater compliance
{download} 
Jun 2006
Product Management Today: Integrating Behavioral Science Into an Overall Marketing Program
Amanda Rhodes and Alyson Connor discuss how to best leverage behavioral science in pharmaceutical marketing programs
{download} 
Aug 2004
MicroMass White Paper: A Breakthrough in Predicting Medication Compliance & Persistency
 Adobe Acrobat required. Download Adobe Acrobat here.