Feel free to read through our selection of articles, white papers and opinion pieces that illuminate aspects of out work and our industry.
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Mar 2008
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Pharmaceutical Executive Ad Stars 2008 |
Pharm Exec shines the spotlight on the best pharmaceutical ads of 2007
{download} 
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Feb 2008
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PharmaVoice Magazine: Controlling the Message in Cyber Space and Time |
James Pietz, MicroMass' VP of Digital Strategy weighs in on the challenges and risks of Web 2.0 in pharma
{download}
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Jun 2007
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DTC Perspectives Magazine: Rekindle Your Brand's Relationships |
New perspectives are helping relationship marketing efforts find a way back into the heart of a brand strategy
{download}
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Mar 2007
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Forrester Webinar |
Speaker(s): Liz Boehm, Principal Analyst Topic: The Power of Behavioral Insights in Pharma Marketing
{download}
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Jun 2006
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MM&M Magazine: The DTP Zone |
Customized programs like Novartis' BP Success Zone are pushing the envelope in the quest for greater compliance
{download}
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Jun 2006
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Product Management Today: Integrating Behavioral Science Into an Overall Marketing Program |
Amanda Rhodes and Alyson Connor discuss how to best leverage behavioral science in pharmaceutical marketing programs
{download}
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Aug 2004
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MicroMass White Paper: A Breakthrough in Predicting Medication Compliance & Persistency |
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