Feel free to read through our selection of articles, white papers and opinion pieces that illuminate aspects of our work and our industry.
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Aug 2010
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New MicroMass Study Shows Metabolic MindsetTM May Be a Valuable Weapon in America's Battle Against Obesity
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MicroMass discovers the key to beating obesity, smoking, and other threats to America's health.
{download} 
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Jul 2010
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How Newton's First Law of Motion Applies to Physicians
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May 2010
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MicroMass Insights: Connecting With Key Social Media Personalities
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Apr 2010
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Tapping the Potential of Social Media: The Question is How. The Answer is Why.
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Dec 2009
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Professionals are people, too.
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Sep 2009
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Restoring Trust in the Doctor-Patient-Brand Relationship
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Jan 2009
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Pharmaceutical Industry in the Social Media space
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Understanding the way consumers engage with social media is a must for pharmaceutical companies who want to remain highly competitive in a 21st century marketplace.
{download}
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Nov 2008
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MicroMass Communications: Engaging Your Customers with Behavioral Science
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By using behavioral science as a means of predicting and understanding behavior—which is a prelude to changing it—pharmaceutical manufacturers can engage customers and tailor a brand experience to those who are most likely to respond.
{download}
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Nov 2008
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MicroMass Communications: A Study on Preview Pane Visibility
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Before determining a layout for an e-mail, it is important to understand the visible space in each preview pane. This research provides a solid, fact-based foundation from which your organization can work.
{download}
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Jul 2008
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PharmaVOICE: 100 Most Insipring and Influential Leaders in the Life Sciences Industry
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Magazine Names Jay Bigelow to 2008 List
{download}
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Jul 2008
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Relationship Marketing: Building Trust by Engaging Consumers in the DTC Conversation
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The need for creating a connection with consumers and building trust is clear. RM offers a way to create a conversation that connects with consumers and builds trust, providing an enormous opportunity to differentiate your brand.
{download}
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Jul 2008
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Medical Marketing & Media Magazine Names MicroMass as One of Top 60 Healthcare Agencies In U.S.
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Jun 2008
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Pharmaceutical Executive Magazine: Agency Confidential
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MicroMass President Jay Bigelow discusses how relationship marketing serves as a platform for all customer touchpoints.
{download}
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Jun 2008
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MedAd News Magazine: Head Games—A Special Feature on Sales–Force Effectiveness
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Kim Levy of MicroMass shares how behavioral science insights help brands to create an engagement with physicians.
{download}
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Jun 2008
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PharmaVOICE: Reaching Patients in the Pharmacy
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Mark Klapper of MicroMass Weighs in on connecting with the consumer and the pharmacist- at the pharmacy level.
{download}
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May 2008
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MedAd News: Moving Pictures
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MicroMass' James Pietz participates in an agency forum on online video and how agencies are planning to use the medium in the future.
{download}
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Mar 2008
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Pharmaceutical Executive Ad Stars 2008
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Pharm Exec shines the spotlight on the best pharmaceutical ads of 2007
{download}
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Feb 2008
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PharmaVoice Magazine: Controlling the Message in Cyber Space and Time
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James Pietz, MicroMass' VP of Digital Strategy weighs in on the challenges and risks of Web 2.0 in pharma
{download}
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Jun 2007
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DTC Perspectives Magazine: Rekindle Your Brand's Relationships
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New perspectives are helping relationship marketing efforts find a way back into the heart of a brand strategy
{download}
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Mar 2007
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Forrester Webinar
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Speaker(s): Liz Boehm, Principal Analyst Topic: The Power of Behavioral Insights in Pharma Marketing
{download}
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Jun 2006
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MM&M Magazine: The DTP Zone
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Customized programs like Novartis' BP Success Zone are pushing the envelope in the quest for greater compliance
{download}
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Jun 2006
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Product Management Today: Integrating Behavioral Science Into an Overall Marketing Program
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Amanda Rhodes and Alyson Connor discuss how to best leverage behavioral science in pharmaceutical marketing programs
{download}
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Aug 2004
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MicroMass White Paper: A Breakthrough in Predicting Medication Compliance & Persistency
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