CARY, N.C., February 28, 2008 − MicroMass Communications, Inc., a leader in behavioral science-based relationship marketing in the healthcare industry, has been named a finalist in the 2008 DTC National Advertising Awards. The DTC National Awards program, sponsored by pharmaceutical industry publication DTC Perspectives Magazine, recognizes creative excellence and marketing effectiveness in direct-to-consumer (DTC) communications.

This year, MicroMass received the distinction of being a finalist in the category Best Point-of-Care for a second year in a row. The agency was nominated this year for its work for Shire Specialty Pharma.

An independent judging committee will select the winners prior to the conference. Category winners will be announced on April 17 at the DTC National Advertising Awards gala dinner in Washington, D.C., as part of the DTC National Conference and profiled in the June issue of DTC Perspectives magazine.