CARY, NC - MicroMass Communications, Inc., a leader in behavioral science-based relationship marketing in the healthcare industry, recently added two veteran specialists to its roster of creative and technical innovators.

They are Creative Director Dean Logan and Network Systems Administrator Paul Boehling.

Logan has more than 18 years of experience as an art director and graphic designer in consumer advertising and database-driven marketing.

Most recently, he was creative director at Rockett Burkhead & Winslow (RBW) in Raleigh, leading the development of integrated advertising campaigns for national clients including BB&T, CORT Furniture and Old Dominion Freight Lines.

Prior to that, as creative director at SmartDM/Acxiom of Nashville, TN, Logan was on the core team that designed and executed multi-channel campaigns for Harrah's, Gaylord Entertainment, Wyndham Hotels International, Wells Fargo and an assortment of mortgage-lending institutions.

Previously, Logan was art director at several agencies. His clients have also included GE, RCA, Visa, H&R Block, Ryan's Steakhouse, Alliant Health Care Systems and the American Red Cross.

"As the creative director for MicroMass Communications, Dean will be responsible for the creative development and management of all client work," said Executive Creative Director, Jamie Cobb. "Dean's creativity and expertise will allow MicroMass to continue to strengthen and integrate the agency's Interactive Design capability."

Paul Boehling brings more than 22 years of integrated IT, communication and graphic art technology experience to MicroMass.

Most recently the IT director at RBW, Boehling melds a background in graphic design with a deep technical and network infrastructure mastery that he utilizes to implement each client's needs.

"Bringing on Paul allows us to take our technical infrastructure to the next level. He has a unique expertise that allows him to excel in a creative environment," said MicroMass' Chief Operating Officer, Jeff Burkel.