CARY, N.C. - MicroMass Communications, Inc. is a finalist in two categories for the 2009 International Awards of Excellence (IN-AWE).

The Healthcare Communications & Marketing Association's (HCMA) IN-AWE awards recognize outstanding strategically driven creative work.

The leader in behavioral science-based marketing, MicroMass combined its unrivaled blend of innovative creative and scientific strategies to develop the A.I.R. (Asthma Information Resource) Program for Merck's Singulair^® brand.

The tailored campaign helps asthma patients improve medication adherence. It is a finalist in both the Consumer Print: Direct Mail and the Medical Education: Patient Education IN-AWE categories.

The A.I.R. Program took gold for "best use of direct marketing to consumers" in Medical Marketing's 2008 MM&M Awards.

It also won two awards of excellence in the 2008 RX Club Awards, and it was a two-category finalist in the 2009 DTC National Advertising Awards.

The 2009 IN-AWE awards ceremony is scheduled for June 18 in Jersey City, N.J.