Behavioral science is a discipline that investigates how individuals make decisions and provides insight into understanding, predicting, explaining, and changing health behaviors.

The insights we gain help us identify and engage the right people with relevant communications and provides the brand with recommendations for targeting and budget. Behavioral science not only gives us the foundation for a creative strategy, but also gives us confidence in our recommendations.

This edge helps brands maximize the persuasive impact of their marketing allowance and helps differentiate the brand among influencers, ultimately creating a trusted and valued relationship with the consumer.

A tailored communication program measures a participant's needs, interests, and concerns and then uses that information to create messages and materials that fit our customer.

Research proves that tailored materials are effective in increasing the likelihood that information is read, remembered, and relayed to others. Research has shown that tailored messages are more effective in promoting changes in a wide range of behaviors.

That doesn't suggest that tailoring is recommended for every solution. Considerations for tailoring may include the complexity of the target population, demographic differences, varying behavioral drivers and product indications.

Behavioral marketing engages and targets consumers based on their beliefs, needs, motivations and barriers towards a particular behavior. Our behavioral approach uncovers deeper insights and provides the tools we need to create engaging communications. Those communications are designed to motivate change and create enduring brand relationships.

We use our behavioral understanding to uncover the best way to educate and engage professionals. We improve the dialogue between manufacturers and their professional customers just as we improve the relationship between professionals and their patients, making healthcare better, easier, and more effective.

We understand key behavioral drivers and align our strategy accordingly. Instead of pushing multiple messages through multiple channels, MicroMass develops a professional relationship that encourages "customized information exchange," leading to a preference for our brands, our companies and our personnel.

Digital has been a blessing and a challenge to RM. Any effective RM program must understand the opportunity digital holds in educating, influencing and engaging audiences. There is no stronger medium at building intimacy, trust and an open dialogue, essentials to an effective RM program. But digital also poses a greater challenge than ever before. The customer has unprecedented control and respecting that control and its effect on interactive communication is mandatory.

A Relationship Marketing Agency. If you want people to enroll in a program, volunteer to take a survey, ask for your product or remain loyal to your brand, MicroMass can help you develop awareness and inspire valuable relationships.

We engage people and move them from being a prospect to a satisfied consumer.

MicroMass is independent and owned by a board of investors.