We live to answer questions. Here are some of the most common.

Can you service global accounts?
Sí. Oui. Absolutely. Our senior leadership has extensive first-hand experience working with and providing comprehensive service to global brands.
Whatever and wherever the needs of our clients existwere there. And, were also part of the Worldwide Partnersthe worlds largest network of
owner-operated agencies. This gives us immediate access to the resources of more than 90 agencies in 54 countriesensuring that we constantly
have boots on the ground around the globe.

Doesnt
everyone do Behavioral Marketing?
In a word, no. Too often, the process of behavioral targeting is confused with the foundation of behavioral marketing.
While behavioral targeting uses transactional data (i.e., click stream data/analysis) to more effectively target customers who
should be receiving a specific messageit doesnt focus on why customers do the things they do. So, ultimately, its a very
two-dimensional approach.
Behavioral marketing, on the other hand, provides marketers a 3-D picture of their customers. It applies the sciences of psychology,
anthropology and sociology to uncover customers beliefs, needs, motivations and even barriers. The result? Deeper and more meaningful
insights into why people do the things they do, what buttons we need to push to get them to act the way we want them to act and how to
have more authentic conversations that ultimately lead to more engaging and enduring communications between the brand and its customers.
Its not what everyone does. But, its what we do.

How do you know behavioral marketing really works?
We know it works because we measure itconstantly. And we also remain accountable for its results. By building marketing communication
programs upon a foundation of behavioral science, the work we produce is 56% more effective in accomplishing the goals of our clients
than transactional-based marketing communications. And, it also allows us to maximize clients marketing dollars while optimizing their result.

As a marketing communications agency, what are the things youre proudest of?
One of our proudest accomplishments encompasses the relationships we build with our clientsmany of whom weve been with for years as theyve
ascended to the top of their categories. And, were also extremely proud of our employeeswho love what they do and are passionate about
exceeding client expectations on a daily basis. Not an easy taskbut one that they live for. However, the accomplishment we take the most
pride in is the impact weve been able to have on the lives of millions of individuals. Through client projects, weve inspired patients to
become stronger advocates in the management of their own healthcare, to maintain compliance with treatment regimens, to become more proactive
than reactive in preventing illnessall of which improves their lives.
Were also honored to have had opportunities to donate our services and time such as The Healing Place, which provides a uniquely successful
program addressing the problem of homelessness; the Avon Walk for Breast Cancer, an event that raises funds to help those who are medically
underserved learn about, prevent and fight breast cancer; and the Leukemia & Lymphomas Societys Light the Night Walk, which brings in donations
that supports leukemia, lymphoma and myeloma research.
Making peoples lives better. Thats what were proudest of.