Sí. Oui. Absolutely. Our senior leadership has extensive first-hand experience working with and providing comprehensive service to global brands. Whatever and wherever the needs of our clients exist—we’re there. And, we’re also part of the Worldwide Partners—the world’s largest network of owner-operated agencies. This gives us immediate access to the resources of more than 90 agencies in 54 countries—ensuring that we constantly have “boots on the ground” around the globe.

In a word, no. Too often, the process of “behavioral targeting” is confused with the foundation of “behavioral marketing.” While behavioral targeting uses transactional data (i.e., click stream data/analysis) to more effectively target customers who should be receiving a specific message—it doesn’t focus on why customers do the things they do. So, ultimately, it’s a very two-dimensional approach.

Behavioral marketing, on the other hand, provides marketers a 3-D picture of their customers. It applies the sciences of psychology, anthropology and sociology to uncover customers’ beliefs, needs, motivations and even barriers. The result? Deeper and more meaningful insights into why people do the things they do, what buttons we need to push to get them to act the way we want them to act and how to have more authentic conversations that ultimately lead to more engaging and enduring communications between the brand and its customers. It’s not what everyone does. But, it’s what we do.

We know it works because we measure it—constantly. And we also remain accountable for its results. By building marketing communication programs upon a foundation of behavioral science, the work we produce is 56% more effective in accomplishing the goals of our clients than transactional-based marketing communications. And, it also allows us to maximize clients’ marketing dollars while optimizing their result.

One of our proudest accomplishments encompasses the relationships we build with our clients—many of whom we’ve been with for years as they’ve ascended to the top of their categories. And, we’re also extremely proud of our employees—who love what they do and are passionate about exceeding client expectations on a daily basis. Not an easy task—but one that they live for. However, the accomplishment we take the most pride in is the impact we’ve been able to have on the lives of millions of individuals. Through client projects, we’ve inspired patients to become stronger advocates in the management of their own healthcare, to maintain compliance with treatment regimens, to become more proactive than reactive in preventing illness—all of which improves their lives.

We’re also honored to have had opportunities to donate our services and time such as The Healing Place, which provides a uniquely successful program addressing the problem of homelessness; the Avon Walk for Breast Cancer, an event that raises funds to help those who are medically underserved learn about, prevent and fight breast cancer; and the Leukemia & Lymphoma’s Society’s Light the Night Walk, which brings in donations that supports leukemia, lymphoma and myeloma research.

Making people’s lives better. That’s what we’re proudest of.