Services

MicroMass builds a bond between customers and brands by building relationships. We engage more personally than traditional mass marketing and through this engagement, we shift attitudes and change behavior.

To do this effectively, there are some things we do better than other agencies. Then there are things we do that other agencies don't do at all. These are what we call our unique service offerings, a bland term for some pretty interesting things.

Behavioral Services

For instance, we have behaviorists on staff whose insights help develop strategy. They identify who is most in need of change, who is most likely to respond to our message, and what we can say that could motivate that change. We then use our behavioral understanding, shared humanity and our training to create messages that persuade and inspire.

Want to know more? Talk to Alyson.

Digital

There's no better place to develop a real dialogue with your audience than online. We determine how best to use this powerful communication tool so we can engage and motivate people using insights gained from behavioral-based user pathways, multimedia FAQs and other unique tools in our box.

Want to hear about some of the things we're working on now? Talk to Ben.

Creative

Our writers and art directors begin with the needs of our audience, the promise of our brand, and our key behavioral insights. Then, they add that creative spark that forges an emotional connection to the consumer that can motivate and encourage healthy changes.

Interested? Talk to Jamie, the creative big guy himself.

Consumer Strategy and Planning

We build programs that deliver a focused experience with every iteration of a campaign. We spark powerful ideas that resonate, and we measure their effectiveness. The more we know, the better the work.

Learn more about this important part of what we offer by talking to Kelly.

Professional

We improve the dialogue between brands and their professional customers. We use our behavioral understanding to uncover the best ways to communicate and educate them over time.

Ask about our innovative solutions to reaching, and serving, the professional market.
Talk to Rob.

Technology

Our tech group makes the hard look easy and the impossible, possible. They give people the power to drive their own experience based on their needs and preferences. From initial planning through delivery, we constantly quality-check until we're sure the execution is seamless and we know that it works for our client and for their customers.

Want more tech talk? Here's Mark.

Analytics and Measurement

Measurement is a key element of Relationship Marketing strategy. Whether direct transactional data, consumer insight studies, or behavior tracking studies, we build in a systematic process to measure and analyze an RM campaign. We then use whatever insights we gain from that measurement to optimize the campaign for maximum ROI.

Want more insights? Talk to Mark.

Our behavioral insights allow us to build the most effective cross-channel programs. We are one team — integrated strategically, but able to apply specific nuances depending on the channel we believe will do the most good for the brand and its customer.

We create a trusted relationship between your brand and your customer
We differentiate your brand
We engage and change behavior

All MicroMass solutions are compliant with HIPAA, Safe Harbor, COPPA, and DMA Privacy Guidelines. We design rigorous support for data security and privacy standards into our programs.