Making Behavioral Science Approachable

Each year PM360 recognizes the most influential people in the pharmaceutical industry. The recipients are true catalysts who create extraordinary results. And this year, one of the recipients is Andi Weiss, Director, Behavioral Services at MicroMass.

The ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) recognizes the pharmaceutical industry’s most powerful minds and those responsible for designing the future of healthcare.

Andi received recognition in the Disrupters category—those not afraid to disrupt the status quo and change the way the industry operates.

Our team sat down with Andi to discuss her recognition, the opportunity to help patients, and how she makes it matter, every day.

Read PM360 Elite profile

How is your role and the role of your team helping patients?

At MicroMass, we create solutions that start with the person behind the patient. Our goal is to build an experience with the support and resources to allow them to live life in the best way possible. It’s an honor and privilege to work with a talented team to create programs that strive to make a difference every day.

What does it mean to be recognized by the pharma industry as a PM360 Elite recipient?

When I first started at MicroMass 13 years ago, I could have never imagined how much opportunity there would be for someone with a background in public health. The opportunity to apply my training and knowledge in a unique way has been rewarding. I’m thankful for my clients who get energized about the work we’re doing and the impact we have. Behavioral science enables us to take our strategic recommendations to the next level, and it is exciting to see the results.

What does make it matter mean to you?

It means ensuring every decision I make, every action I take, and every strategy I put in front of clients will have meaning for patients. For me it is about making the right decision, even if it’s not always the most popular. I see my work as more than just a job—I have the opportunity to help people.

To her MicroMass family, Andi is much more than an expert in her field. She is admired and adored. She’s funny, collaborative, authentic, approachable, and trusted. She’s everyone’s best friend. She’s the heart of MicroMass.

Read PM360 Elite profile

Out of more than 500 submissions, 100 winners were selected across 19 categories. Nominees were evaluated and selected by the PM360 editorial staff based on their accomplishments; testimonials from their bosses, clients, and colleagues; and supporting evidence that reflects the impact of their efforts. The 2021 ELITE 100 will be celebrated during a virtual event on June 22nd at 7 PM EST.