Changing Patient Behavior
MicroMass provides solutions to address common brand challenges.
What's our approach?
We use evidence-based behavior change strategies (eg, shared decision-making, motivational interviewing, cognitive behavioral techniques) from health psychology that lead to an optimal treatment experience.
How is this different from the traditional approach?
Traditional marketing focuses on patient access, product administration, and disease education.
However, this approach isn't enough to change behavior or accelerate patient outcomes.
We change patient behavior by addressing the clinical and psychosocial needs of the patient.
We call it the Whole Patient approach.
Clinical and Functional Needs
Side effects |
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Symptoms |
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Treatment access |
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Treatment administration |
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Condition education |
Psychosocial Needs
Communication with healthcare team |
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Distress and anxiety |
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Social support |
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Perceived control of symptoms |
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Confidence in managing condition |
Better outcomes for your brand.
Relationship marketing
Your brand needs more than just a compelling message to create a relationship. We equip patients to adopt and adhere to new therapies.
Patient engagement and support
Our approach goes beyond product messaging and education. We activate patients by building their confidence and skills to better manage their condition.
Patient peer-to-peer campaigns
It’s not just about raising awareness. We motivate patients to overcome barriers when seeking or adopting new therapies.
We create experiences that are fundamentally different.
Our evidence-based approach goes beyond messaging and education to deliver true value. These strategies build patients’ motivation and skills to engage in treatment decisions and take a more active role in their care.
Ready to get started?
