Changing Provider Behavior
MicroMass provides solutions to address common brand challenges.
What's our approach?
We use evidence-based techniques to build knowledge, motivation, and skills. Our approach helps providers fully realize product benefits and how to incorporate them into their daily practice.
How is this different from the traditional approach?
Traditional marketing focuses on raising awareness of unmet needs, educating about new therapeutic approaches, and positioning brand data to encourage product adoption. There’s something missing from this approach. Awareness is not enough to disrupt entrenched beliefs and behaviors.
Our specialized approach addresses the underlying factors that influence behavior.
Better outcomes for your brand.
We drive real-world success.
To achieve optimal patient outcomes, it is critical to help providers address all the needs of the patient, including clinical and psychosocial demands.
Our approach encourages providers to engage with your brand in ways that have a direct benefit on patient outcomes.Ready to get started?