Aligning Patients and Providers on the Real-world Impact of Symptoms

MicroMass produced a forum where patients can share experiences, access behavioral tools, receive support, and assess the true impact that carcinoid syndrome has on their daily life.

Audience

Patients with carcinoid syndrome and physicians who treat them.

Challenge

Patients often normalize their carcinoid syndrome diarrhea symptoms and believe that what they experience is the best they can hope for. This creates a disconnect between what physicians believe patients experience (1 episode a week) and what patients actually experience (at least 3 episodes a week).

Solution

Create a community where patients share their experiences, receive support, and assess the true impact that carcinoid syndrome is having on their lives. This motivates patients to talk with their physicians. In addition, the community deploys a host of resources designed to help physicians optimize conversations with patients and address unmet needs. Together, these initiatives help close the communication gap and lead to improved psychological and clinical outcomes.

Awards

2018 PM360 Trailblazer Awards
Patient/Consumer Education
Finalist
2017 PM360 Trailblazer Awards
Marketer of the Year
Winner
2017 PM360 Trailblazer Awards
Direct to Patient
Finalist

To protect the interest of our client, the work on this page has had all product, pharma, and program branding removed.
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