Driving Patient Motivation to Change Treatment
Unbranded patient experience portal that applies health psychology strategies to reshape patient beliefs and behaviors as well as prepare patients for the product launch.
Audience
Patients with atopic dermatitis (a severe form of eczema).
Challenge
Patients are not aware that there may be options that can treat the underlying cause of the condition or how much the condition is affecting their daily lives. They often respond to their condition by treating the symptoms as they occur.
Solution
Create an online experience that helps shift patients’ mindset to a holistic approach that can improve their condition and help them recognize proactive options they need. Patients engage in digital tools that help them assess their satisfaction with life and treatment, provide distraction techniques to cope with flares, engage in problem-solving exercises, and explore mindfulness tools to reduce stress.
What's our approach?
Patients complete a digital self-assessment that helps them become more self-aware of their symptoms and prepares them for a more productive conversation with their doctor.
What's the impact?
Patients engage in a digital exercise that helps them apply what they've learned about distraction techniques to solve for everyday itching.
Awards
Patient Marketing Team
Finalist
Patient Marketing Team
Winner
Best Disease Education
Silver
Best Integrated Campaign
Award of Excellence
To protect the interest of our client, the work on this page has had all product, pharma, and program branding removed.
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