Encouraging Patients to Seek Treatment
The program demonstrates that treatment and cure are possible by building a relationship with patients based on their readiness for treatment.
Patients with diagnosed hepatitis C infection.
Motivate patients to discuss treatment with their physician and provide support to ensure a positive outcome.
Create a coordinated CRM program that helps change patients’ perceptions about the curability of hepatitis C. The program helps patients build self-efficacy for communicating with providers and overcoming barriers to completing treatment. In addition, the program reframes treatment perceptions, creating a positive and confident mindset to request the medication.
Award of Excellence
Best Use of Direct Marketing
Consumer Campaign Regional/National