Encouraging Patients to Seek Treatment

The program demonstrates that treatment and cure are possible by building a relationship with patients based on their readiness for treatment.


Patients with diagnosed hepatitis C infection.


Motivate patients to discuss treatment with their physician and provide support to ensure a positive outcome.


Create a coordinated CRM program that helps change patients’ perceptions about the curability of hepatitis C. The program helps patients build self-efficacy for communicating with providers and overcoming barriers to completing treatment. In addition, the program reframes treatment perceptions, creating a positive and confident mindset to request the medication.


2015 PM360 Rx Club Awards
DTC/Integrated Campaign
Award of Excellence
2015 MM&M Awards
Best Use of Direct Marketing
2015 Summit International Awards
Consumer Campaign Regional/National

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