Obesity Patient Support Program

Helping patients discover the product benefits in a real-world setting through a behavior-based intervention.

Audience

Patients who struggle with long-term weight management.

Challenge

Patients with obesity have negative, ingrained perceptions about weight loss and low self-efficacy because they have tried and failed several times to lose weight. A new weight loss product faced barriers to adoption and long-term success because of this negative mindset.

Solution

Our step-by-step solution supports patients by helping them develop the mindset that they are ready for weight loss and facilitates skill building for real-world success. The program goes beyond basic nutrition and physical activity education by leveraging evidence-based approaches such as health coaching, goal setting, and cognitive behavioral techniques. These approaches help to disrupt ingrained beliefs, drive lasting changes in behavior, and deliver a differentiated brand experience.

Awards

2016 PM360 Trailblazer Awards
Initiative | Persistence/Adherence
Winner
2016 DTC National Advertising Awards
Patient Engagement or Support Program/CRM
Silver
2015 Pharma Choice Awards
Consumer Website
Finalist
2015 Digital Health Awards
Mobile Digital Health (Mobile Website)
Bronze

To protect the interest of our client, the work on this page has had all product, pharma, and program branding removed.
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