Welcome to Intersect, a podcast for anyone in the business of healthcare who’s committed to providing treatments and experiences that improve patient health.

This podcast tells stories of behavioral science in action. In each episode, we show how MicroMass uses behavioral science, creativity, and technology to solve challenges and create more ideal customer experiences.

Introducing Intersect

MicroMass Communications presents Intersect. Listen to find out how the MicroMass approach to health behavior can help you identify and take on the real challenges of patients, caregivers, and providers.

Episode 1: Discovering Rachel

The caregiver is one of the most important—and most overlooked—links in the cancer treatment chain. In this episode, our MicroMass team helps an overwhelmed caregiver at the beginning of the COVID-19 outbreak, which creates a ripple effect of support for the patient.

Key takeaways

  • Supporting the caregiver is an essential form of patient support. It puts the caregiver in a better position to help the patient.
  • Building brand loyalty often starts with the caregiver.
  • Helping the caregiver develop communication skills can impact the patient’s treatment decisions and adherence.
  • Teaching the caregiver self-compassion can help them gain strength, perspective, and confidence.
  • Providing a user-friendly online support experience makes the support program much more effective.

Themes: Behavioral Science, Oncology, Caregivers, Healthcare Marketing

Credits: Kathy Moriarty, Senior Behaviorist | Kim Lilienthal, Senior Behavioral Copywriter | Eric Connor, Associate Creative Director | Kristen Maynard, Senior Account Director | Johnny Knight (Host), Senior Behavioral Copywriter | Lindsay Jones (Original music), Composer and Sound Designer

Download notes, bios, and transcript.

Support tools from this episode (Click thumbnail to enlarge)

Episode 2: Caregiving Through COVID

This is part 2 of Rachel’s story. The COVID-19 pandemic is in full force. Rachel and her family have had to make drastic changes to their routine, and their stress level is higher than ever. Listen to how MicroMass helps Rachel overcome mounting obstacles, get her family aligned as a team, and keep everyone (including herself) moving forward in a healthy way when they can’t even leave the house.

Key takeaways

  • Caregivers and patients need more support to manage the unique challenges of COVID-19.
  • Adapting resources to suit the needs of patients and caregivers is a key part of any support program.
  • Communication is an ongoing process that can bring family members together to work toward the patient’s health goals.
  • Empowering caregivers to reach out for help and play to their strengths helps them avoid burnout and keeps them moving forward.

Themes: Behavioral Science, Oncology, Caregivers, Healthcare Marketing

Credits: Kathy Moriarty, Senior Behaviorist | Kim Lilienthal, Senior Behavioral Copywriter | Eric Connor, Associate Creative Director | Kristen Maynard, Senior Account Director | Johnny Knight (Host), Senior Behavioral Copywriter | Lindsay Jones (Original music), Composer and Sound Designer

Download notes, bios, and transcript.

Support tools from this episode (Click thumbnail to enlarge)

Music by Lindsay Jones.