6 Campaigns That Drive Change in Behavior
Group Associate Creative Director, Ashley Jones, was featured in MM&M magazine to offer her thoughts as to which current pharma campaigns really hit the mark and drive behavior change.
Here’s a quick snippet:
When trying to connect with people, you must first grab their attention. Once you have their attention, you need to understand what motivates them to act. Why? Because telling people to do something is not enough to change how they behave.
Ashley reviews 6 campaigns that use insights into hot patients perceive their illness to fuel the creative approach and drive change in behavior.
The campaigns include the following conditions: Alzheimers, sleep deprivation, major depression disorder, acne, endometriosis, and depression.