#FtheList Social Media Campaign Wins Silver

January 26, 2020

In a public vote of the best creative social media campaigns, MicroMass social media campaign, #FtheList won silver.  #FtheList was a campaign that is centered around self-care.

The to-do list can wait. Self-care comes first.
We never put ourselves first. We take care of everyone and everything else. We are preoccupied with our to-do list, the next task, and the things that never seem to get done.

Read the award recognition article on PM360.



Self-care produces positive feelings, which improves confidence and self-esteem. Self-care is essential to our mental health and wellness and it should be a focus for everyone, especially those who are dealing with a chronic condition.

At MicroMass, we put our patients first. We use evidence-based techniques to personalize and identify what they need. Then we teach behavioral skills, like self-care, that benefits their health and wellness.

With this in mind, we created #FtheList, a campaign to raise the awareness of the importance of self-care. Our goal was to encourage people to share how they are finding time to incorporate self-care into their busy day. In order to get the message across, we incorporated humor, bold imagery, and videos to produce stopping power across various social media platforms including Instagram, Twitter, and LinkedIn.

In total, MicroMass earned recognition for 3 programs. In addition to #FtheList, MicroMass received Gold in the video and DTC/DTP categories.

Overall more than 7,000 votes were cast. Since 2009, the PM360 Pharma Choice awards has served as the only industry awards to recognize outstanding achievement in healthcare marketing by allowing the industry as a whole to choose the winners. All submissions online can be voted on based on content, format, imagination, influence on the industry, and overall quality.