MicroMass' Client Wins Marketer of the Year
Lexicon Pharmaceuticals Named Company of the Year
Lexicon also won Silver in the Company of the Year category for Pharma/Biotech.
In addition, MicroMass’ and Lexicon’s initiative, The About Carcinoid Community (ACC) was named a finalist for the PM360 Trailblazer Awards in the direct-to-patient category, but was not recognized as a winner. The ACC was evaluated on its ability to overcome challenges, as well as, skill, innovation, quality of planning, execution, and effectiveness of the work.
MicroMass was a silver level sponsor for the gala event held at Gotham Hall in New York City. The sponsorship included recognition, logo placement, a sponsored raffle prize, full page program ad, and a 10-person table at the gala dinner and awards show.
The 9th annual PM360 Trailblazer Awards honors the most influential innovators of the pharmaceutical and medical device industries. The awards are presented to outstanding companies, marketers, and brand managers representing the best that the industry has to offer. Since 2009, the PM360 Trailblazer awards have recognized outstanding achievement and innovation in healthcare marketing.
Each year, the Trailblazer Awards Gala has more attendees from the pharmaceutical industry than any other industry event.