MicroMass Named PM360 Trailblazer Awards Finalist

August 15, 2018

MicroMass was named a finalist in 4 different PM360 Trailblazer categories: HCP Education, Patient/Consumer Education, Persistence/Adherence Program, and Marketing Team of the Year.

Read the PM360 Trailblazers Finalist Release.


HCP Education | Lexicon STRIPES 
Lexicon STRIPES provides oncology professionals with the tools and resources to improve outcomes, address patient needs, and get the most out of patient interactions.

Patient/Consumer Education | Find Food You Love
Find Food You Love was created for those living with neuroendocrine tumors and Carcinoid Syndrome. It empowers people to reenergize their love of food and make healthy choices.

Persistence/Adherence Program | ZEJULA My Way
This comprehensive adherence program goes beyond the pill by tackling emotional and psychosocial challenges. The program also empowers women with recurrent ovarian cancer to move forward and reclaim their lives during remission. The ZEJULA My Way program was also recently recognized as the finalist in the MM&M Awards in the Relationship Marketing category.

Marketing Team of the Year | DUPIXENT US AD Marketing Team
We share this finalist recognition with our agency partners: Arnold Worldwide, SNOW Companies, Intouch Solutions, Havas Media Group.


Since 2009, the PM360 Trailblazer awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. Winning initiatives were selected for their ability to stand out in the complex, ever-changing healthcare environment, and were judged on their ability to overcome challenges; the skill, innovation, and quality of planning and execution; and the effectiveness of the work.

Finalists will be acknowledged and winners will be honored during a special reception at Gotham Hall at 1356 Broadway in New York City on Thursday, September 13, 2018. The Trailblazer Awards Gala draws more pharmaceutical participation than any other industry awards event. Profiles of all the night’s winners will appear in PM360’s October issue.


MicroMass Accolades from Pm360 Trailblazer Awards

2018 | FINALIST | HCP Education | Lexicon STRIPES
2018 | FINALIST | Patient/Consumer Education | Find Food You Love
2018 | FINALIST | Persistence/Adherence | ZEJULA My Way
2018 | FINALIST | Marketing Team of the Year | DUPIXENT US AD Marketing Team

2017 | WINNER | Marketer of the Year | MicroMass client, Arpan Shah, Lexicon Pharmaceuticals
2017 | FINALIST | Direct to Patient | About Carcinoid Community

2016 | WINNER | Marketer of the Year | MicroMass client, Jenn Thomas, Janssen Biotech, Inc. 
2016 | WINNER | Persistence/Adherence | SaxendaCare
2016 | FINALIST | Self-Promotion | We Are Specialists
2016 | FINALIST | Point of Care | OPEN Program 

2015 | FINALIST | Persistence/Adherence | Ready At Every Step


PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.


Read the PM360 Trailblazers Finalist Release.