MicroMass Named Finalist for MM&M Award
MicroMass was named a finalist for the MM&M Awards. In the Use of Relationship Marketing category, ZEJULA My Way Patient Support was recognized as one of 5 finalists. The finalists will be announced in the August 2018 issue of MM&M. Finalists will be acknowledged and winners will be honored during a dinner, gala, and award presentation on Thursday, October 11, 2018 at Cipriani Wall Street in New York City. The MM&M awards will be a night filled with the award announcements and 1,000 top agency and corporate PR professionals attending.
The MM&M awards celebrate creativity and effectiveness in healthcare marketing and communications. To reach the finalist phase, entries were reviewed, discussed, and scored by a panel of judges. A panel of jurors scored all applicants to select a top 10 for each category. Then, those semi-finalists are narrowed down to the top 5 finalists.
The primary goal of the ZEJULA My Way Patient Support RM program is to enable women taking ZEJULA to stay on treatment as long as possible. This will be accomplished by helping each patient
- Build skills to manage a daily routine that includes ZEJULA and any associated side effects
- Identify and address emotional needs, so she can stay positive, motivated, and move forward
- Address unmet psychosocial support-related needs (finding support groups, recruiting a care partner, and improving communication with her care team)
- Access support-related information, tools, and resources when and how she wants