MicroMass Named Finalist for PM360 Trailblazer Awards
MicroMass was named a finalist for two PM360 Trailblazer Awards. In the direct-to-patient category, The About Carcinoid Community was recognized as a finalist, while Arpan Shah, our client contact from Lexicon Pharmaceuticals, Inc, was named as a finalist in the Marketer of the Year category.
To reach the finalist phase, initiative entries are evaluated on their ability to overcome challenges; the skill, innovation, and quality of planning and execution; and the effectiveness of the work. Meanwhile, Marketer of the Year was judged on their leadership, skill, dedication, impact, and effectiveness of their work. The award finalists were selected by the PM360 Editorial Advisory Board, which is comprised of some of the most forward-thinking leaders in their respective fields.
Finalists will be acknowledged and winners will be honored during a special reception at Gotham Hall at 1356 Broadway in New York City on Thursday, September 14, 2017. MicroMass will be a silver sponsor for the awards gala. Each year, the Trailblazer Awards Gala attracts more attendees from the pharmaceutical industry than any other industry event. Profiles of all the night’s winners will appear in PM360’s October issue.
Last year, MicroMass was honored with 2 PM360 Trailblazer wins. SaxendaCare won in the persistence/adherence category and our client Jennifer Thomas from Janssen Biotech, Inc. won Marketer of the Year. In addition, at the 2016 awards, MicroMass was also a finalist for OPEN for Point of Care and We Are Specialists for Self-Promotion.
PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.