MicroMass Named Finalist for Manny's Heart Award
MicroMass was named a finalist for the Heart Award, part of the 2018 Manny Awards.
As 1 of 3 finalists for this award, the recognition is based on an agency’s social responsibilities and cultures that embody a high commitment to philanthropic and social causes.
Behavior Change Knows No Boundaries
MicroMass is an agency that promotes change in behavior, which is part of everything we do. It’s our passion, and we are taking our passion worldwide. MicroMass has partnered with a local nonprofit organization, With Change in Mind, to help a community in Malawi, Africa.
With Change in Mind has a deep commitment to building skills and capacity within communities to promote wellness and ensure sustainability. This community in Malawi requested family planning training for men and women in their village. MicroMass responded to the needs of this community through integration of education and skill building. MicroMass employees trained more than 150 women and 50 men on anatomy, reproductive health, and family planning methods. This training also corrected inaccurate illness perceptions and helped community members understand available family planning methods.
The trip highlighted that the foundations of behavior change are universal. Building trust and rapport with any community is paramount, and information alone is not enough to change behavior.
About the Manny Awards
MicroMass and other agencies were evaluated by Med Ad News’ editors based on the information about philanthropic activities in the profiles submitted for the April agency issue. The “MedAdvocate” jury met on March 15 for a roundtable discussion of finalist campaigns previously determined via online voting, and included selections from more than 100 eligible voters across healthcare communications agencies.
The Manny Awards annual gala event celebrates creative excellence in healthcare advertising and communications. More than 600 industry peers are expected to join Med Ad News in honoring winners across 20 total award categories.
The Manny Awards ceremony will be held on Thursday, April 19, 2018, at Pier Sixty at Chelsea Piers in New York City.