MicroMass Presents Workshop at Patient Summit Europe
October 18, 2017

Jessica Brueggeman, EVP, Health Behavior Group at MicroMass and Jo Fearnhead-Wymbs, Patient Engagement Director at Ashfield Healthcare Communications facilitated the workshop, Applying Behavioral Science: The Key to Improving Patient Outcomes and Brand Performance. The seminar objectives included:
- Illustrating how behavioral science can provide a roadmap to improving patient outcomes and commercial objectives
- Demonstrating the difference between traditional patient support tactics vs tactics that incorporate evidence-based behavior change strategies