MicroMass Presents Workshop at Patient Summit Europe

Jessica Brueggeman, EVP, Health Behavior Group at MicroMass and Jo Fearnhead-Wymbs, Patient Engagement Director at Ashfield Healthcare Communications facilitated the workshop, Applying Behavioral Science: The Key to Improving Patient Outcomes and Brand Performance. The seminar objectives included:

• Illustrating how behavioral science can provide a roadmap to improving patient outcomes and commercial objectives
• Demonstrating the difference between traditional patient support tactics vs tactics that incorporate evidence-based behavior change strategies

The workshop encouraged participants to evaluate existing suboptimal and optimal pharmaceutical patient communications. This is the 14th annual Patient Summit Europe. Ashfield Healthcare Communications is a sponsor of the event. The theme of the event is: Medicine is just the beginning. Use patient insight to deliver holistic health impact — and a streamlined business plan. This is the first time MicroMass has participated in this event.