MicroMass Recognized as 4-Time Finalist for DTC Awards
Four programs from MicroMass received finalist recognition from the DTC National Advertising Awards. Winners will be announced at the DTC National Advertising Awards ceremony on Thursday, April 23rd. The awards are part of the DTC National Conference, held in Boston, MA.
Best Disease Education Digital/Social Media Campaign | Mental Health: Self-Care | #FtheList #FtheList is a campaign to raise the awareness of the importance of self-care. Our goal was to encourage people to share how they are finding time to incorporate self-care into their busy day. In order to get the message across, we incorporated humor, bold imagery, and videos to produce stopping power across various social media platforms including Instagram, Twitter, and LinkedIn. Once we captured their attention, we encouraged people to post a comment, selfie, or video on how they practice self-care, and to include the hashtag, #FtheList. We tracked engagement through all social media platforms and drove engagement to fthelist.com, a landing page that reminds us all that the to-do list can wait. Self-care comes first.
Best Patient Engagement, Support, or CRM Program | This Is For You This Is for You is a personalized, digital support experience for people living with cancer and their caregivers. The program uses a needs assessment to provide curated content to meet the evolving needs of individuals at any time during their journey. Engaging emails and evidence-based tools help patients and caregivers build skills and reduce their burden. The dynamic, guided experience equips patients and caregivers to cope with challenges—expected and unexpected—so they can focus on making the most of everyday moments that matter most.
Best Patient Engagement, Support, or CRM Program | Know Narcolepsy Best Disease Education Print Campaign | Know Narcolepsy
Last year, Atopic Dermatitis Insider, a MicroMass program, was honored as a Silver award winner at the DTC Awards. MicroMass was also recognized as a 4-time finalist last year. About the DTC National Advertising Awards DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders, honors a dynamic group of pharmaceutical companies and brands at the DTC National Advertising Awards. Sponsored by Health Monitor Network, the 2020 Advertising Awards showcase the best marketing and advertising across nearly 20 categories. Gold, Silver, and Bronze winners will be announced during the Advertising Awards dinner. Winning campaigns and finalists are highlighted in the annual conference guide publication.