MicroMass Service Offering Selected Innovative Strategy
PM360 selected the MicroMass service Whole Patient Needs to be included in its annual story. This publication features the most-cutting edge companies, divisions, startups, products, services and strategies.
The Whole Patient Needs approach checks all the boxes: product differentiation, ease of product access, and meeting the functional and psychosocial needs of the patient. Patients need knowledge and access to the product, but that’s not enough to improve health outcomes. The Whole Patient Needs approach supplements conventional awareness efforts with active motivation and skill-building programs.
PM360’s Innovations Issue that was established 5 years ago serves as a comprehensive guide to its readers.