MicroMass Wins 3 Pharma Choice Awards
MicroMass was honored with 3 Pharma Choice awards (2 Gold and 1 Silver) presented by PM360 Magazine.
- GOLD | DTC/DTP | Know Narcolepsy Interactive Activity Journal
- GOLD | Video | “Stay on Track” Video
- SILVER | Social Media | #FtheList
MicroMass was only 1 of 3 agencies recognized with 3 PharmaChoice wins and was the only agency with multiple gold wins as part of the 3-time recognition.
For the DTC/DTP and Video categories, MicroMass programs tallied the most votes in the public voting competition. And the “Stay on Track” video earned PM360 cover recognition as one of the top 3 vote getters throughout all categories.
Stay on Track Video | GOLD
The “Stay on Track” video highlights activities patients may be able to do with less symptoms. To emphasize the important role the brand plays in the patients’ journey, the animated video centers on a delivery box while playfully introducing activities around it.
Front row, left to right: Katie King, Leiana Lane, and Laura Slipsky. Back row, left to right: Andi Weiss, Kyle Davis, Bonnie Overton, and Kate Schabot.
#FtheList | SILVER
The to-do list can wait. Self-care comes first.
#FtheList is a campaign designed to raise awareness of the importance of self-care. In order to get the message across, we incorporated humor, bold imagery, and videos to produce stopping power across various social media platforms including Instagram, Twitter, and LinkedIn.
Overall more than 7,000 votes were cast. Since 2009, the PM360 Pharma Choice awards has served as the only industry awards to recognize outstanding achievement in healthcare marketing by allowing the industry as a whole to choose the winners. All submissions online can be voted on based on content, format, imagination, influence on the industry, and overall quality.