MicroMass Wins Gold Pharma Choice Award for Video
The Stay on Track video won Gold in the video category from the Pharma Choice Awards sponsored by PM360.
Gold recognition was earned after the video tallied the most votes in the public voting for the video category. In fact, the Stay on Track video was one of the top 3 overall vote getters which earned a cover photo in the January/February PM360 issue.
The “Stay on Track” video highlights activities patients may be able to do with less symptoms. To emphasize the important role the brand plays in the patients’ journey, the animated video centers on a delivery box while playfully introducing activities around it.
Front row, left to right: Katie King, Leiana Lane, and Laura Slipsky. Back row, left to right: Andi Weiss, Kyle Davis, Bonnie Overton, and Kate Schabot.
MicroMass was honored with 3 Pharma Choice awards. In addition to the Gold for the “Stay on Track” video, MicroMass also received a gold in the DTC/DTP category and a silver in the social media category.
Overall more than 7,000 votes were cast. Since 2009, the PM360 Pharma Choice awards has served as the only industry awards to recognize outstanding achievement in healthcare marketing by allowing the industry as a whole to choose the winners. All submissions online can be voted on based on content, format, imagination, influence on the industry, and overall quality.