MicroMass Wins Silver at DTC National Advertising Awards
The Silver win is the first awards win for Atopic Dermatitis Insider. The program won Silver in the Best Patient Education Digital or Social Media category.
About Atopic Dermatitis Insider
Atopic Dermatitis Insider is a resource for caregivers, and their teen with atopic dermatitis. It is designed to help both the caregiver and teen understand and manage life with atopic dermatitis, a chronic form of eczema.
An animated character helps guide users through content. Interactive content such as videos, podcasts, and behaviorally-based activities help create an experience that’s exciting for caregivers and their teens.
The site functions in a unique way that allows caregivers to share content. When caregivers share the link, teens can select from a variety of videos to find one that appeals to them. Unique podcasts use real patients to discuss topics specific to teens with atopic dermatitis through the use of a platform familiar to teens. The use of real patients and relatable issues helps teens know they are not alone.
Mindfulness is a key component of the site. Activities that promote mindfulness are included throughout the site with choices to make the activity more personalized and appealing to teens.
The combination of music with mindfulness makes this behavioral technique especially appealing to teens. Caregivers can read about the effectiveness of this technique before sharing the link with their teen. The link goes to a library of musical styles that teens can choose from.
Atopic Dermatitis Insider was also a finalist in the Best Disease Education Website category. The program was also recently nominated for the MM&M Awards. Finalists for the MM&M awards will be notified in July.
MicroMass was recognized as a 4-time finalist at the DTC Awards
- Best Disease Education Website | Asthma Insider
- Best Disease Education Website | Atopic Dermatitis Insider
- Best Disease Education Digital or Social Media | Atopic Dermatis Insider | SILVER WINNER
- Best Patient Engagement, Support, or CRM Program | ZEJULA My Way Patient Support RM Program
To celebrate the accomplishments of the team, MicroMass purchased a table at the DTC National Awards. The team enjoyed dinner, pictures on the red carpet, and a celebration with our clients.
About DTC Awards
The DTC National Advertising Awards are designed to recognize communication excellence in a field with multiple constituencies, varying needs, and significant challenges. The Ad Awards showcase exemplary work spanning multiple media and therapeutic disciplines.
Entries are judged by the DTC Perspectives’ editorial and executive teams. As part of the DTC National, the Advertising Award festivities include a cocktail party followed by a special ceremony where Gold, Silver, Bronze, and honorable mention awards are presented. Winning campaigns will also be highlighted in the annual conference guide publication.