Three MicroMass Programs Earn Trailblazer Finalist Recognition

August 20, 2019

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PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named MicroMass as a Trailblazer Initiative finalist for Interactive Marketing Program and Persistence/Adherence Program.

Overall, 3 MicroMass programs were honored, and for the first time, MicroMass had 2 programs that garnered finalist recognition in the same category.

  • This Is for You | Best Interactive Marketing Program
  • Atopic Dermatitis Insider | Best Interactive Marketing Program
  • KEY+YOU | Adherence-Persistence Program

Read the PM360 press release.

This Is for You | Best Interactive Marketing Program This personalized, digital support experience is designed for people living with cancer and their caregivers. The program provides curated content to meet the evolving needs of individuals during their cancer journey. Atopic Dermatitis Insider | Best Interactive Marketing Program Atopic Dermatitis Insider is a resource for caregivers, and their teen with atopic dermatitis. The program provides an engaging and interactive experience using podcasts, videos, and behaviorally-based activities.

KEY+YOU | Adherence-Persistence Program KEY+YOU is designed to guide patients and their caregivers through treatment by providing interactive exercises and resources to help them manage the practical and emotional challenges they are facing. Finalists are acknowledged and winners will be honored during a special reception at Gotham Hall at 1356 Broadway in New York City on Thursday, September 19, 2019. Each year, the Trailblazer Awards Gala attracts more attendees from the pharmaceutical industry than any other industry event. Profiles of all of the night’s winners will appear in PM360’s October issue.
By the Numbers | MicroMass Trailblazers Award Recognition 3 WINNERS | MicroMass has won 3 Trailblazer awards over the past 5 years.
  • 2016 | Persistence/Adherence | SaxendaCare
  • 2016 | Marketer of the Year | Jennifer Thomas, Janssen Biotech (client)
  • 2017 | Marketer of the Year | Arpan Shah, Lexicon Pharmaceuticals (client)
4 out of 5 | Persistence/Adherence | MicroMass has been recognized as a finalist in the Persistence/Adherence category in 4 out of the last 5 years.
  • 2015 | Ready At Every Step | Finalist
  • 2016 | SaxendaCare | WINNER
  • 2018 | ZEJULA My Way | Finalist
  • 2019 | KEY+YOU | Finalist
4 in a Row | Multiple Finalist | MicroMass has garnered multiple program recognition from the PM360 Trailblazer Awards in 4 consecutive years
  • 2016 | Finalist in 4 categories (Self-Promotion, Marketer of the Year, Persistence/Adherence, Point of Care). [Winner | Marketer of the Year]
  • 2017 | Finalist in 2 categories (Marketer of the Year, Direct to Patient). [Winner | Marketer of the Year]
  • 2018 | Finalist in 4 categories (Persistence/Adherence, HCP Education, Patient/Consumer Education, Patient Marketing Team)
  • 2019 | Finalist in 3 categories (Persistence/Adherence, Best Interactive Marketing Program; 2 programs)

About the Trailblazer Awards Since 2009, the PM360 Trailblazer awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. Winning initiatives were selected for their ability to stand out in the complex, ever-changing healthcare environment, and were judged on their ability to overcome challenges; the skill, innovation, and quality of planning and execution; and the effectiveness of the work. “Each of these 84 finalists survived a daunting evaluation process by our judges to emerge as the best among an exceptional crop of submissions,” says Anna Stashower, CEO and Publisher of PM360. “Ultimately, their innovative strategies and impressive results are industry breakthroughs—and they provide exciting examples of the type of boundary-pushing work our industry is doing as it embraces change.” About PM360 PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.
Read the PM360 press release.