What's trending in 2017? Triple Aim.
In the December issue of PharmaVOICE, Alyson Connor discusses the impact of Triple Aim, which is an initiative designed to improve patient-centric care, population health, and reduce the per capita cost of healthcare. Triple Aim is serving as a foundation for organizations and companies to approach healthcare services in a new way, by combining all 3 dimensions simultaneously.
Triple Aim can be more successful if pharma changes the way that services and support are delivered to providers and patients. Research shows that patient engagement strategies result in improved health outcomes, higher patient satisfaction, and a reduced healthcare cost. These strategies help providers build the skills necessary to engage patients and help them learn to better self-manage their condition. Pharma is already investing in marketing support, but there’s an opportunity to drive commercial success and impact positive outcomes by focusing on patient engagement.
“Instead of the typical information-based, patient support offerings, pharma should include strategies that build patient motivation and skills,” said Connor.
“Messaging and tips simply won’t cut it. Pharma should help patients apply problem-solving strategies and positive coping skills to tackle the real-world barriers to their treatment plans. These interactive skill-building and digital strategies can be worked into existing support programs. Pharma has an opportunity to be a vital partner in working toward the Triple Aim.”