Award-winning people.

Our people and our culture are fundamental to our specialized approach. We not only understand behavior, but we are passionate about changing it. Together, we take a multidisciplinary approach to applying behavioral science. This helps us create innovative solutions that get people to do more than buy a product—we get people to buy into a new way of thinking.

We inspire and facilitate lasting behavior change.

And that changes everything.

  • Adam Buccafusco
    Art Director
    The antithesis of minimalist
  • Alexandra Popescu
    Medical Content Strategist
    I’m not superstitious, but I am a little stitious. Also, go Blue Devils!
  • Andi Weiss
    Director, Behavioral Services
    Can play a mean game of ping pong
  • Ashely Clark
    Senior Project Manager
    On a mission to run a race in every state – 9 down, 41 to go
  • Ashley Jones
    Group Associate Creative Director
    None of my cars has a permanent roof
  • Bonnie Overton
    Group Associate Creative Director
    Can’t eat gumbo without eggs or filet
  • Brad Fogleman
    Project Manager II
    “I know now what I knew then, but I didn’t know then what I know now.”
  • Brianna King
    Senior Behavioral Copywriter
    If you drink tea, do yoga, and like Disney movies, we’ll really get along
  • Brittany Hill
    Project Management Team Lead
    Goal of running a half or full marathon in every state! Just 42 left...
  • Cameron Cochran
    Senior Project Manager
    Everything’s coming up Milhouse!
  • Carson Tickle
    Intern, Information Technology
    Racing is life. Anything before or after is just waiting. -- Steve McQueen
  • Chad Benditz
    Manager of Marketing and Promotional Content
    Resident sports and entertainment expert
  • Chenoah Mickalites
    Associate Creative Director
    Studied Spanish in South America
  • Chris Libey
    Associate Creative Director
    Hopes for snow. Every day
  • Christine Eddinger
    Associate Creative Director
    Future Dr. Who Companion
  • Dana Pepper
    Project Manager
    Taking any and all podcast recommendations
  • Darrell Miles
    Studio Manager
    Still striving to make my second ‘hole in one’
  • Deborah Soler
    Junior Finance Specialist
    What if i told you there are no memes, only funny captions on pictures
  • Diane Rahn
    Agency Coordinator
    New York Yankees fan!
  • Emily Poole
    Director of Project Management
    Can sing all 50 states in alphabetical order
  • Emma Miller
    Associate Event Coordinator
    Cycle enthusiast. Hamilton aficionado. Trivia champion.
  • Eric Connor
    Associate Creative Director
    Can solve the Rubik’s Cube faster than you
  • Erin MacDermut
    Manager of Events & Special Projects
    Thinks she's hysterical (even if no one else does)
  • Grace Brown
    Strategist, Digital Media
    Striving every day to be the type of person my dogs think I am
  • Greg Dosmann
    Group Associate Creative Director
    I lived to see the Cubs win a World Series!
  • Hany Gobrael
    Senior Systems Administrator
    "A goal without a timeline is just a dream. Make it happen!" -- Robert Herjavec
  • Holly Lipson
    Senior Project Manager
    Can still do the worm
  • Hunter Holbrook
    When you can’t find the sunshine, be the sunshine
  • Jamaica Singletary
    Senior Production Artist
    Secret culinary genius
  • John Hamilton
    EVP, Business Strategy
    History buff. Live music fan. Elevator speech writer
  • John Pettaris
    Director of Production Services
    Give me any word, and I’ll show you that the root of that word is Greek
  • Johnny Knight
    Senior Behavioral Copywriter
    Always thank the passer for the assist
  • Jordan Teagarden
    Talent Acquisition Specialist
    Yinzer (Pittsburgh Native). Proud Dog Mom. Crazy Cat Lady. House Stark.
  • Jude Kelly
    Manager, Business Development
    I spend too much time organizing my garage
  • Justin Dixon
    Project Manager
    Wolfpack, Cowboys, Hurricanes, Braves, Manchester City. Let’s go!
  • Kai Taylor
    Cybersecurity Specialist II
    There is a fine line between efficiency and obsession
  • Kate Schabot
    Associate Creative Director
    I believe that ice cream is a food group, shoes are overrated, and that John Hughes was a superhero
  • Kathy Moriarty
    Lead Behaviorist
    (Appropriately normal) crazy cat lady
  • Katie King
    Senior Editor
    Better at giving presents than receiving them
  • Katie Thomas
    Production Artist
    Probably eating pizza
  • Kei Alegria-Flores
    Behaviorist II
    Mother of Frenchies
  • Kellie Powell
    Lead Behavioral Copywriter
    Jigsaw puzzles are my jam
  • Kelly Gottula
    Senior Editor
    Shoes and I have never been friends
  • Kelsey Arp
    Lead Behavioral Copywriter
    Everything is nothing until you make it something
  • Kendell Lumsden
    Senior Behavioral Copywriter
    Solivagant (made you look it up). Haven’t been everywhere, but it’s on my list!
  • Kim Lilienthal
    Senior Behavioral Copywriter
    Ask me about the 17 species of penguin
  • Kim Zdanowicz
    Associate Creative Director
    Rock climber with a slight fear of heights
  • Kristine Ryneska
    Lead Strategist
    My claim to fame? A squirrel with a coffee mug. Google it
  • Kylie Andrews
    Project Manager
    Part time farmer, full time pizza lover.
  • Laura Slipsky
    Senior Art Director
    Organized and participated in a hot dog flash mob at my own wedding
  • Laureen Redlund
    Senior Art Director
    Why, sometimes I've believed as many as six impossible things before breakfast
  • Lauren Dooman
    Senior Art Director
    "No one is you, and that is your power."
  • Leiana Lane
    Associate Creative Director
    Nothing better than a blank piece of paper & an idea itching to come alive
  • Linda Lemire
    All problems in life can be solved with a long run or a good chocolate chip cookie
  • Lindsay Huey
    Senior Art Director
    Four-leaf clover whisperer
  • Maria Denisco
    Senior Art Director
  • Mark Matthews
    Lead Strategist
    Claims he’s from England and speaks “proper English”
  • Megan Myers
    Manager of Editorial Services
    “It is not the nouns. The miracle is the adverbs, the way things are done”
  • Melissa Stump
    Senior Finance Specialist
    My goal in life is to own lots of land and rescue every dog that needs a home. Farm animals too
  • Meredith Terry
    Director, Behavioral Strategy
    After work? Weightlifting and knitting
  • Michelle Hall
    Director, Human Resources
    If you don’t believe in Taco Tuesdays, I’m nacho type
  • Mike Franke
    Associate Director of Experience
    Acoustic or electric?
  • Mike Gold
    Resource Planner
    [Intentionally left blank]
  • Mindy Vulpis
    Rarely forgets a phone number and never forgets a great conversation
  • Patrick Sweeney
    Senior Project Manager
    If you ain't first, you're last!
  • Paul Boehling
    Director, Information Technology
    Go Hokies!
  • Phil Stein
    Chief Executive Officer
    Quote withheld due to fair balance restrictions
  • Phil Winn
    Senior Art Director
    Has a handle on bezier curves
  • Rob Peters
    EVP, Strategy
    Puts more miles on a bike than a car in a year
  • Sam Price
    Junior Art Director
    The one that worked at Disney
  • Samantha Konkus
    Director of Operations
    Addicted to Ellen DeGeneres
  • Sasha Broustovetskaia
    Running water never grows stale. So you've got to just keep on flowing. -- Bruce Lee
  • Sean Jenkins
    Resourcing Intern
    Rock climbing and the outdoors makes life a little more manageable
  • Stacy Hobbs
    Behavioral Copywriter
    It is never too late to be what you might have been ― George Eliot
  • Stephanie Dunford
    Project Management Supervisor
    I'm an anglophile bibliophile. Also, go Hokies!
  • Taylor Preston
    Senior Project Manager
    Hunter S. Thompson is my spirit animal
  • John Hamilton
    EVP, Business Strategy
    History buff. Live music fan. Elevator speech writer
  • Phil Stein
    Chief Executive Officer
    Quote withheld due to fair balance restrictions
  • Rob Peters
    EVP, Strategy
    Puts more miles on a bike than a car in a year