Building customer relationships takes more than a compelling message and strong product features. To make a connection, you have to start with understanding human behavior — what perpetuates habits, what motivates patient engagement, and how these interfere with brand uptake and receptivity.
For over 20 years, we have developed consumer and professional relationship marketing programs for the pharma industry. Leveraging evidence-based change strategies such as motivational interviewing, cognitive behavioral techniques, and problem-solving, we impact brand outcomes by
- Optimizing patient-provider dialogue
- Breaking through prescribing inertia
- Building patient skills for medication adherence
- Facilitating patient readiness to treat
- Supporting allied healthcare providers
We can’t make customers love your product, but we can help you influence their attitudes and behaviors by creating a better brand experience — an experience built with an understanding of fundamental customer needs and what drives optimal patient outcomes.