Thought Leadership

What we do. How we think.

What’s needed for today’s healthcare challenges? How can your brand standout? What’s the impact? Why does it matter? We look at these challenges through a behavioral lens. Read the following articles, white papers, and opinion pieces. They will shed some light on aspects of our work and what’s going on in the healthcare landscape.

Let us know how we can help.

We think you’ll like the results.

Oncology Marketing Perspectives

Evidence-based behavioral approaches are key to unlocking better oncology outcomes. These approaches are fundamentally different because they engage patients and providers in a way that changes behavior.

Behavioral Science for Healthcare Marketers

Information-based approaches fall short of driving lasting changes in patient and provider behavior. MicroMass applies a highly specialized approach using evidence-based strategies from health psychology and behavior science.

Patient-Provider Dialogue

Patient-provider communication is vital to your brand’s success. Traditional approaches focus on the disease rather than the patient. So, how can you support optimal conversations about treatment?

Bridging the Gap: The Value of Bringing Together Women With Type 1 and Type 2 Diabetes

Our research demonstrates that on an emotional and psychosocial level, women with type 1 and type 2 diabetes are often more alike than they are different.

Operation Patient Centricity

Patient centricity. Real-world value. Patient-reported outcomes. But what do these concepts mean, and how are they affecting the way key healthcare stakeholders think and work every day?

Products, Patients, and Persuasion: Uncovering What Really Influences Physician Behavior

To successfully adapt to a value-based environment, pharma needs physicians to acknowledge their brand, realize its benefits compared with others, and adopt it as part of standard practice.

Which Brands Still Put Patients First?

Pharma has adopted the attitude: positive patient outcomes. But how well is pharma actually supporting patients?

Can Pharma Stay Relevant? Defining a New Commercial Model in a Patient-centric Environment

The path for understanding and motivating patient behavior change is easily accessible with the application of evidence-based behavioral science.

To Reach Patients With High Cholesterol: You Need to Speak Their Language

In a study of patients suffering from high cholesterol, we found distinct differences not only in patients’ perception of their condition, but, also their attitudes toward treatment.

Marketing to Women: Connecting Through an Understanding of the Differences

When looking at the subject of how to better connect with women regarding health-related issues, we were surprised by what we found.

Building Patient Support Services That Drive Greater Brand Value—One Patient at a Time

Patients want real-world guidance, physicians need more value, and payers focus on disease management. All are looking for better patient outcomes.

Understanding and Changing the Metabolic Mindset

Smoking, eating unhealthy, and lack of exercise are the biggest contributors to the development of chronic illness. The need for change is critical.

Using Science to Change Patient Behaviors and Outcomes

Gain an understanding of how to improve marketing methods. Understand what motivates patients and then implement strategies that change their behavior.

Building Physician Relationships Builds Value and the Brand

Physicians are insisting—and rightly so—that sales representatives transform their traditional product-centered approach into a more client-centered relationship.

Women and Diabetes: Understanding Differences to Make a Difference

Diabetes isn’t discriminatory. Rather, it’s quite inclusive. Read our findings about how diabetes is viewed and managed by female patients.

How Newton's First Law of Motion Applies to Physicians

When doctors decide on a course of treatment, they’re often reluctant to change. This is true even when a patient isn’t at their goal or the guidelines recommend a different approach.