Why behavioral science?
Behavior is one of the few things we can actually change.
And research proves it.
What behaviors are in the way of your brand’s success?
Patient Behaviors
Adhering to treatment |
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Making lifestyle changes |
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Positive coping |
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Seeking treatment or advice |
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Explaining symptoms and feelings to provider |
Provider Behaviors
Prescribing inertia |
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Referral patterns |
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Delivering a confident, personalized treatment recommendation |
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Uncovering patient barriers to treatment |
Behavioral science is a roadmap to changing behavior.
Behavioral science is the study of human behavior. Published research conducted for decades by health systems and academic groups demonstrates how to change behavior and improve outcomes.
MicroMass translates this evidence for practical use to solve your brand challenges.
MicroMass is fundamentally different.
We engage patients and providers in a way that actively shifts attitudes, builds skills, and changes behavior.
We go beyond product messaging and education.
We apply evidence-based approaches from health psychology and behavioral science to change behavior and accelerate commercial success.
These include strategies such as cognitive behavioral techniques, mindfulness, health coaching, problem solving, and many others.
How does MicroMass enhance traditional marketing?
Changing Patient Behavior
Traditional Marketing Approach |
Specialized MicroMass Approach |
Provide disease education, along with medication reminders and lifestyle tips. |
Create active learning experiences focused on problem solving that address individual barriers to the patient’s experience with therapy. |
Changing Provider Behavior
Traditional Marketing Approach |
Specialized MicroMass Approach |
For market shaping, the traditional approach is to raise awareness of unmet need and disseminate clinical data. |
Develop interactive experiences that foster self-awareness to change practice habits and build skills to accelerate product adoption. |
