Asthma CRM main image
Asthma CRM main image

MERCK

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Asthma CRM

Audience

Caregivers of pediatric patients with asthma who are prescribed an asthma medicine

Challenge

Help caregivers be adherent to a maintenance medication for asthma even when asymptomatic

Solution

Develop a multichannel adherence program that addresses key medication concerns among caregivers and provides tangible ways to engage children in learning about asthma and the importance of maintenance medicine

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