Hep C Relationship Marketing main image
Hep C Relationship Marketing main image

GILEAD

Hep C Relationship Marketing Logo

Hep C Relationship Marketing

Audience

Patients with diagnosed hepatitis C infection

Challenge

Motivate patients to discuss treatment with their physician and provide support to ensure a positive outcome

Solution

Create a coordinated CRM program that helps change patient perception about the curability of hepatitis C and build self-efficacy in communicating with HCPs and overcoming barriers to completing treatment

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