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Oncology CRM main image

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Oncology CRM

Audience

Patients diagnosed with recurrent or metastatic cancer

Challenge

Offer support beyond basic information, reminders, and reimbursement tactics present in traditional patient programs

Solution

Create a customized eCRM program that leverages evidence-based behavior change techniques and addresses inaccurate treatment perceptions to help oral oncolytic cancer patients build the skills and confidence to manage their treatment

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