Unbranded Disease Education main image
Unbranded Disease Education main image

Incyte

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Unbranded Disease Education

Audience

HCPs and patients

Challenge

Patients with myeloproliferative neoplasms (MPNs) normalize their symptoms and accept the status quo when it comes to their treatment. Furthermore, there’s a gap between the way patients and physicians perceive symptoms, ultimately limiting the treatment discussion

Solution

We issued a Landmark Health Survey to generate data about real-world needs for the treatment of MPNs. Findings from the survey were used to develop a patient-initiated meeting in the community led by trained oncology nurses. This unbranded initiative addresses misperceptions and empowers patients to take a more active role in their treatment

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