MicroMass: Applying the Science

The Treatment History Kit gave patients the power to fly on their own.

Newsletters provided ongoing information and support to move forward.

We identified psychological and behavioral triggers that led to more personal contact. This personal approach helped ease the stress of being a cancer survivor and encouraged patients to reach out to the vast community of social support.

Serving a Community of Survivors

The Community Guide, a tool kit for Renal Dietitians and Registered Nurses is filled with games, puzzles, brochures and other materials they can use to educate their patients.

The My Community patient support program is a series of newsletters written in clear, easy-to-understand language that encourages patients to stay compliant with their medications and make necessary changes in their diet and lifestyle.

Reaching Difficult – to – Reach Patients

Three months of tailored messages address adherence and change behavior.

Seasonal communications, tailored for geography and condition, keep the brand relationship alive throughout the year.

We gave patients ongoing Web resources throughout the life of the program to help them learn more about asthma and its treatment.

Educating, motivating and entertaining asthma patients toward better health.

MicroMass developed a full relationship marketing program that, using materials tailored on patient individuality, engaged the patient from Acquisition, through Conversion, and on to Retention.

When we took the assignment, the brand's conversion program was generating leads but there was little follow-up aside from a brochure. We saw an opportunity to create and test a program designed to build a relationship with patients, making them partners in their care and educating them about the risks and treatment of hypertension.

Today, within the industry, the BP Success Zone is considered the Gold Standard for a full continuum relationship marketing campaign.

Communicating Across the Spectrum

There’s a science to treating illnesses. The pharmacological data. The research studies. The diagnostics. But, there’s also a science that allows us to connect in more profound ways with individuals. A science that’s built upon the power of one. Developing one-on-one relationships with individuals based on their specific needs and wants. It’s the science of being human—and here are some ways we’ve applied it for our clients.

See It in Action

The Bottom Line

Enrollment in the conversion program exceeded the brand's goals

Sales force reports that the program helped them differentiate the brand with professionals

One patient said, "The program made me feel as if I was not forgotten."

The Bottom Line

Tracking study shows increased brand awareness among Renal Dietitians

Field reps overwhelmingly report increased value for the clinic and better relations with HCPs

Won two Awards of Excellence from the 2007 Rx Club

The Bottom Line

Within the first 4 months, more than 14,000 people enrolled in the program.

Market research discovered that healthcare professionals believe in the value of the program's materials.

Patients and Caregivers hold positive opinions of the brand and the manufacturer because of this program.

The Bottom Line

94% of participants remained compliant. Enrolled more than 100,000 patients in the program

Winner the 2007 Phame Award, Best Relationship Marketing

See the many ways we can help your brand engage in more personal relationships.

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Our work has been honored for Creative Excellence and Results. See the awards given by our industry and by our peers.