MicroMass. Changing health through
Human Dynamics.
At MicroMass, we see people, not just patients. Not just their disease or their demographics, but the human inside. Our aim is to understand them, inspire them, change behavior, and reach them where it can make the most impact. Because each interaction should have purpose, and every patient should matter.
We do this using Human Dynamics: our approach to changing health for the better.
Turning emotion into motion.
Human Dynamics.
Human Dynamics reimagines what it means to connect with your audience.
Human Dynamics is a multidisciplinary approach grounded in our deep understanding of behavioral science. Add to that our sharp strategic insights, our cutting-edge creative, and our passion for using data to drive action.
But there is
something more.
The spark. The drive. The dedication. This makes Human Dynamics more than a powerful tool. It’s way of thinking that results in creative that connects with people and makes more impactful experiences.
 |
And that can make all the difference to people and to your brand. |
Multidisciplinary and multifaceted,
because people are.
Expertise
.
Patients crave to be heard, understood, and valued. What they want is often hidden behind statistic, labels, or numbers. That’s why we dig deep for the real reasons and find the authentic person.
Human Dynamics drives our understanding of what people need and how those needs evolve. It allows us to create experiences—not just content or tactics—that are meaningful and impactful.
Experience
.We see people. We see where they have been and where they are going. Because our experience in behavioral science is infused into our Human Dynamics approach, we understand what motivates people and how to build better experiences for them.
This allows us to create a path forward that meets patients where they are and provide stronger and longer connections to your brand.
Creativity
.We know that connection is about trust and relevance. But connection is not one and done. Connection can ebb and flow. To be with people where they are, we have to move with them.
Creativity and inventiveness are our watchwords. What we create is bold, authentic, and centered on what we know about people and what they want. This is how Human Dynamics comes to life and ensures that our experiences are real and impactful.
Our leadership.
Rosanne Johnson
President
As President, Rosanne will be responsible for optimizing the agency’s relationship with existing clients, developing new business opportunities, and expanding our strategic solutions. She will also work to broaden the capabilities of MicroMass to encompass the end-to-end customer experience.
Rosanne has more than 15 years of leadership in pharmaceutical, digital, and relationship marketing. Before joining MicroMass, Rosanne served as executive director at VMLY&R, a New-York based global and customer experience agency.
Rosanne earned her BS and MBA from the University of Connecticut.
Rob Peters
Executive Vice President, Strategy
As the MicroMass Strategy and Scientific lead, Rob combines deep knowledge of the pharma landscape with a background in scientific strategy. His role is to understand medical professionals’ and patients’ needs and behaviors, and work with agency teams to deliver effective communications programs. Rob champions the idea that pharma needs to build new skills and capabilities to succeed in a healthcare landscape that emphasizes quality of care and health outcomes. His experience spans the pharma life cycle and stakeholder audiences, including HCP and patient brand marketing, patient support and CRM, medical communications, and medical education. He has developed global medical communications initiatives in multiple therapeutic areas and has more than 20 years of experience in marketing strategy and medical education.
Rob earned a BS from Georgia Institute of Technology in applied biology with a certificate in health sciences.
John Hamilton
Executive Vice President, Business Strategy
As Executive Vice President, Business Strategy, John has more than 20 years of experience in healthcare marketing and has overseen product launches in oncology, rare disease, autoimmune disorders, and chronic conditions. John has worked across many therapeutic categories, including cardiology, oncology, hepatitis C, pulmonology, and rare diseases.
John earned a BA from Cornell University and an MBA from the University of Maryland at College Park.
We wanted to acknowledge and thank you for your hard work. We see the passion and proactive approach you bring to our business—specifically, for going above and beyond expectations. We truly feel that MicroMass is a true partner.
Novo Nordisk
Our clients.
We work with clients who understand that people are the center of everything we do.
Our clients.
We work with clients who understand that people are the center of everything we do.
We are part ofsomething bigger.
Ashfield Health is a new network built for today, where a global mindset meets individual depth and specialism. Together with our family of agencies, we create inspiring, life-changing solutions to achieve new realities for our clients. Together, we exist to make it matter.
Find out more
Our location.
Located in the heart of North Carolina, we are home to great barbeque (and the great barbeque debate). World-class universities. Vibrant technology and research hubs. The greatest rivalry in college sports. Dogwoods and brew pubs. World-class art exhibits and international bluegrass festivals. Mountains and beaches within easy reach. Who says you can’t have it all?
3 hours from the mountains
The famous Blue Ridge and Smoky Mountains
Living in the Triangle means you have access to NC’s wild side just a few hours down the road. From the foothills to the Blue Ridge, our western half offers adventure and excitement.
Asheville is home to a thriving art and music scene, a growing microbrewing center, and a foodie destination, all with a gorgeous view. Take a drive on the Blue Ridge Parkway for breathtaking vistas.
Hike the famous Appalachian Trail. Tour the majestic Biltmore Estate. Discover the rugged beauty of Chimney Rock and Lake Lure.
Hit the high country and brave the Mile High Swinging Bridge of Grandfather Mountain or drive the Linn Cove Viaduct (if you dare).
Head down to the Smokey Mountains and go fishing in Cherokee, learn about folk art in Brasstown, and attend a festival in Maggie Valley.
Come check us out and see how much there is to like about us and NC.
2.5 hours from the beach
The popular Outer Banks and Wilmington
No matter where you are in the Triangle, you are never more than a couple of hours from sun and sand. Whether you are looking for exciting nightlife and activities or a quiet seaside vacation, our eastern half has something for everyone. Visit the thriving downtown of Wilmington or the popular Carolina and Wrightsville beaches.
A little further north lies the Bogue Banks and Morehead City area, where Blackbeard once roamed the seas. Watch the boats come in at waterfront villages, such as Swansboro, Beaufort,,,,, and Oriental.
Take a tour of the lighthouses that dot the coast of NC (we have 7). Visit the famous Outer Banks and see where aviation was born.
What are you waiting for? Come see what we and NC have to offer.