EXPERTS IN HUMAN HEALTH BEHAVIOR

MicroMass is a healthcare marketing agency that applies proven
techniques from health psychology and behavioral science
to change patient and provider behaviors.

New Executive VP

Rosanne Johnson brings more than 15 years of experience.

New Executive VP

Rosanne Johnson brings more than 15 years of experience.

Learn more

who we are

We work with clients in the pharmaceutical and biotech industries to achieve commercial success in today’s value-based healthcare environment.

how we do it

We use a specialized approach to change patient and provider behavior.

For nearly 25 years, we have applied evidence-based techniques from health psychology and behavioral science to change behavior and drive real-world results for our clients.

It takes a specialist to change patient and provider behavior.

For nearly 25 years, we have applied a highly specialized approach to change behavior and accelerate commercial success.

Our evidence-based strategies from health psychology and behavioral science drive real-world results.

Our Whole Patient approach incorporates patients' clinical and behavioral needs.

We apply this approach in 3 specialized service areas.

Learn how MicroMass changes patient behavior.

Changing patient behavior

Learn how MicroMass bridges the gap between patients and providers.

Aligning patients & providers

Learn how MicroMass changes provider behavior.

Changing provider behavior

Why it matters

At best, only 1 out of 5 patients are influenced by information-based approaches.¹

We go beyond basic education to drive motivation, build skills, and change behavior.

Ready to go further?

what's the impact?

Accelerate adoption. Optimize treatment experience.
Improve outcomes.

We help our clients achieve commercial success.

It’s not just about the insights.

We create work that is fundamentally different.

Obesity Patient Support Program

patient

Delivering real-world results through an innovative customer experience.

Driving Patient Motivation

patient

Reshaping patient beliefs and behaviors while preparing the patient for the product.

Addressing Unmet Needs

aligning

Meeting the needs of patients with carcinoid syndrome.

View more of our work

Ready to get started?

What challenge can we solve for your brand?

Let us show you what specialists can do.

Let's talk

Reference: 1. Botelho RJ. Motivational Practice: Promoting Healthy Habits and Self-care of Chronic Diseases. Rochester, NY: MHH Publications; 2004.