3 MicroMass Programs Shortlisted for PM360 Trailblazer Awards
PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named MicroMass as finalists in three categories for the upcoming Trailblazer Awards.
Patient/Consumer Education | Know Narcolepsy CRM.
The program helps people living with narcolepsy recognize the less obvious symptoms, understand their impact, and build skills to help live better with narcolepsy day-to-day.
Persistence/Adherence Program | Dayvigo Together.
The program offers a 2-pronged approach to supporting people with insomnia by providing information and support unique to each person, while also adapting as their needs change.
Social Media Campaign | Know Your CLL.
The Connect On CLL Facebook page uses a mix of organic and paid content to build a community and continue reaching patients with relevant content over time. Visit Connect On CLL and have a look around:
The MicroMass team was named a finalist in all categories that were submitted by the agency. In fact, this is the 6th consecutive year where the agency has multiple programs that were shortlisted. | Read more about the Trailblazer finalists.
The winners will be announced during an online event on Thursday, September 23rd.
MicroMass has been very successful in previous Trailblazer awards. MicroMass has won a Trailblazer in 4 out of the last 5 years, including the last 2 years. In 2020, MicroMass won in the Consumer Website/Online Initiative category, whereas in 2019, the agency was recognized as the best in the Interactive Marketing Program category.
Winning initiatives are selected for their ability to stand out in the complex, ever-changing healthcare environment, and are judged on their ability to overcome challenges; the skill, innovation, and quality of planning and execution; and the effectiveness of the work.
Since 2009, the PM360 Trailblazer awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. | Read more about the Trailblazer finalists.