Key Questions on Adherence and Compliance
In an article with PM360, Senior Strategist, Mark Matthews addresses a few key questions regarding how technology impacts adherence and compliance. These questions touched on how pharma can best use data, technology, and patient insights to more effectively measure adherence and gain a deeper understanding; and what strategies have been the most effective in improving adherence.
Here’s what Mark had to say:
- Technology offers a great deal of value to pharma. One of the most important aspects of involving technology is the ability to uncover baseline patient habits, beliefs, attitudes, and behaviors before patients start a new medication.
- Pharma can also use technology to gain deeper insights about individuals, rather than assuming that population data can be generalized for everyone. Technology can provide insights to understand where patients are currently looking for information, how they mare managing their condition, and if the patients are struggling with their treatment.
- Although the potential to make an impact with technology offers great opportunity, the use of technology should be considered a cautionary tale. Introducing new technology such as wearable or trackers can dd an additional burden to condition and treatment management for patients.
- Using technology in the right way can help pharma meet patients where they are and help them get to where they need to be.
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