MicroMass Honored with Award of Excellence from Rx Club
The MicroMass unbranded campaign for Atopic Dermatitis Insider was selected as an Award of Excellence winner in the 30th annual Rx Club Awards. The campaign received the honor for Best Integrated Campaign.
Atopic Dermatitis Insider contains a comprehensive collection of proven resources designed to help patients set personal goals, change the way they look at their disease, and identify several approaches that may help them manage their atopic dermatitis. It accomplishes this by providing a highly personal and engaging experience that helps the patients change their perspective from focusing on external manifestation of the condition to shifting their behavior to understating and addressing the internal causes. The program ensures that patients understand what to do, are personally motivated to adopt a new behavior, and have the skills to make changes and solve problems in their everyday lives.
The Rx Club honors work in print, electronic media, and video in healthcare. Entries must have been printed, published, or created for the first time between June 30, 2015 and June 30, 2016.
Last year, MicroMass was honored with 3 Rx Club awards of excellence: Self-Promotion for We Are Specialists campaign, Integrated Campaign for Nexafed, and launch campaign for Sovaldi CRM Experience.